Business Development Representative

Business Development Representative (BDR) – Ad Tech & Digital Commerce

Function: Lead Generation, Pre-Qualification, Pipeline Acceleration

Industry: Ad Tech, Retail Media, Digital Commerce Technology

About the Role

We are seeking a high-velocity BDR who understands the dynamics of ad tech, digital retail, and ecommerce platforms. Your mission is to create qualified pipeline by identifying the right accounts, engaging decision-makers, and driving early-stage conversations that convert into sales-ready opportunities. This role blends analytical research, structured outreach, and a deep understanding of how brands, retailers, and marketplaces adopt modern commerce technologies.

What You'll Do

• Identify, research, and segment prospects across retail, ecommerce, and ad tech ecosystems.

• Execute structured outbound sequences across email, LinkedIn, and targeted calls.

• Pre-qualify leads based on ICP fit, technical requirements, and readiness to explore solutions.

• Book high-quality discovery calls for the sales team and support smooth handovers.

• Maintain detailed CRM hygiene, capturing key signals and buying intent.

• Collaborate with marketing to refine messaging, campaigns, and target lists.

• Track pipeline performance and report on lead quality, conversion, and engagement insights.

What We're Looking For

• Proven BDR/SDR experience in ad tech, retail media, martech, or ecommerce SaaS.

• Strong understanding of digital commerce metrics, APIs, and retail media buying patterns.

• Confidence in outbound prospecting across C-level, VP, and Director roles.

• Ability to distill technical concepts into clear, value-driven messaging.

• CRM proficiency (HubSpot, Salesforce, or similar).

• High resilience, curiosity, and a data-driven approach to testing outreach strategies.

• Strong written and verbal communication skills.

Success in This Role Means

• Consistent delivery of high-quality SQLs.

• Maintaining a predictable, well-qualified pipeline.

• Increasing meeting-to-close conversion rates through rigorous qualification.

• Serving as the front line for product positioning within retail, ecommerce, and ad tech.

Why Join Us

You will be part of a fast-moving, product-driven team working at the intersection of retail media, digital commerce, and AI-powered visual technology. This is a high-impact role with clear progression into Sales Manager or Enterprise AE as we scale.