Director, Reality Labs Digital Marketing

Director, Reality Labs Digital MarketingJoin to apply for the Director, Reality Labs Digital Marketing role at MetaDirector, Reality Labs Digital MarketingJoin to apply for the Director, Reality Labs Digital Marketing role at MetaGet AI-powered advice on this job and more exclusive features.This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$227,000.00/yr - $296,000.00/yrAt Reality Labs, we bring together cross-disciplinary minds in one place to deliver our mission: build tools that help people feel connected, anytime, anywhere. Developers, researchers, engineers and designers all working together to help build a more expansive – and more inclusive – future for all of us.As the Director of Reality Labs Portfolio Marketing, you’ll be responsible for leading category-wide marketing efforts across the Metaverse and Wearables. This role will focus on marketing multiple devices, emphasizing how our products work together to tell a compelling ecosystem story.We're seeking someone who can inspire and empower a marketing team with a broad range of experiences, perspectives, approaches, and backgrounds to deliver their best work yet. Collaboration is key, and the ideal leader will excel in cross-functional partnerships with Sales, Product Marketing, Product, Partnerships, Privacy, Creative, Media, Communications, and other key stakeholders. This role is integral to our Global Marketing leadership team, contributing to the growth and success of a rapidly expanding organization.Director, Reality Labs Digital Marketing Responsibilities:Category Marketing Leadership: Lead marketing efforts that highlight an area or category rather than singular products, showcasing how features and benefits interconnect across devices.Ecosystem Storytelling: Craft and articulate the overarching Reality Labs ecosystem narrative, demonstrating how our products work together seamlessly to enhance users' lives. Collaborate with product, company marketing, and creative teams to ensure the ecosystem story is compelling, clear, and consistent across all channels and product agnosticCross-Functional Collaboration: Partner with product marketing, brand, and go-to-market teams to ensure cohesive messaging and positioning across devices and experiences. Serve as the central point of leadership for marketing strategies that cut across squads and products.Strategic Focus on Features and Benefits: Highlight the integrated features and benefits of our products working together to create a holistic and impactful user experience. Ensure that messaging aligns with customer needs and inspires both adoption and loyalty.Support Brand Differentiation: Develop the unique value and innovative spirit of our portfolio across our owned channels. Create strategies that differentiate Reality Labs in the competitive landscape of technology and innovation.Minimum Qualifications:Bachelor's degree or equivalent marketing experience12+ years of experience in consumer marketing with 8+ years of experience in a brand marketing role for consumer brands5+ years of experience managing or leading teams5+ years of experience working on consumer technology brands/products/channels5+ years working on non-North American marketing efforts, whether based in North America or living in markets outside of North AmericaExperience leading fast growing, cross-functional teams, either formally through reporting structure or informally through influenceExperience working across marketing channels and influencing product and service experienceExperience developing brand strategy for world-renowned companiesExperience demonstrating the return of marketing investment in the short- and long-termPreferred Qualifications:Experience in gaming, VR/MR/AR, retail, or relevant brandsAdvanced qualifications in marketing strategyAbout Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.$227,000/year to $296,000/year + bonus + equity + benefitsIndividual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.Seniority levelSeniority levelNot ApplicableEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesTechnology, Information and InternetReferrals increase your chances of interviewing at Meta by 2xSign in to set job alerts for “Digital Marketing Director” roles.Seattle, WA $296,000.00-$356,000.00 3 days agoRenton, WA $130,000.00-$150,000.00 15 hours agoAssociate Director - Integrated MarketingBellevue, WA $155,500.00-$249,000.00 6 days agoSeattle, WA $158,513.00-$210,822.00 3 days agoDirector, Marketing Strategy & Planning Global Demand GenerationDirector, Growth Marketing Strategy and OpsSeattle, WA $177,600.00-$281,100.00 6 days agoDirector - SEO and Demand Generation ContentDirector, Strategy & Operations - MarketingDirector of Strategic Marketing & CommunicationsSeattle, WA $140,000.00-$155,000.00 6 days agoBellevue, WA $189,000.00-$272,000.00 2 weeks agoSeattle, WA $232,000.00-$296,000.00 2 weeks agoGreater Seattle Area $155,000.00-$165,000.00 2 weeks agoProduct Marketing Manager, North American Stores Marketing, AmazonSeattle, WA $98,200.00-$179,600.00 2 weeks agoSenior Director, Growth Lifecycle MarketingSeattle, WA $196,800.00-$327,600.00 1 week agoSeattle, WA $180,000.00-$210,000.00 5 days agoBellevue, WA $170,000.00-$230,000.00 2 weeks agoAssociate Director/Director, Performance MarketingSales and Marketing Director (Family Ambassador)Bellevue, WA $90,000.00-$100,000.00 1 week agoSeattle, WA $140,000.00-$165,000.00 2 weeks agoRedmond, WA $155,800.00-$303,600.00 1 week agoSenior Director, Global Conversion and CROSeattle, WA $168,300.00-$278,200.00 2 weeks agoBellevue, WA $173,600.00-$200,000.00 5 days agoSeattle, WA $180,000.00-$220,000.00 2 weeks agoWe’re unlocking community knowledge in a new way. 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