Senior Associate, Marketing Data Scientist

Role Responsibilities

You'll lead analytical efforts that support integrated health initiatives across Humana's marketing and clinical teams.

Key responsibilities include:

• Design and execute complex analyses to evaluate marketing performance, member behavior, and health outcomes
• Leverage dashboards and reporting tools to provide actionable insights to stakeholders
• Collaborate with cross-functional teams to align analytics with strategic goals
• Translate business questions into data-driven approaches and present findings to leadership
• Ensure data integrity through rigorous validation, documentation, and quality control
• Identify opportunities for optimization and innovation in marketing and engagement strategies
• Develop custom machine learning models such as segmentation, multi touch attribution, churn models etc.
• Use predictive modeling to bring insights into Humana member experiences utilizing Regression, Random Forest, XG Boost models, clustering, text mining for revenue generation, and other business outcomes.
• Conduct a power analysis, hypothesis testing, develop marketing A/B test design, support implementation of the tests and present the statistical findings of the test to our business partners.
• Test Design and Analysis: responsible for valid test design, appropriate sample sizing and setup to ensure results are statistically significant and insights are generated. Responsible for advocating and building the discipline for continual testing, measurement, and iteration.
• Excellent communication skills and ability to present complex findings clearly
• Use mathematics, statistics, modeling, business analysis, and technology to transform high volumes of complex data into advanced analytic solutions

Your work will help Humana deliver more personalized, effective care experiences by connecting data to strategy and execution.

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Use your skills to make an impact

Required Qualifications

• Bachelor's degree in data analytics, Pharmacy, Business, healthcare, related quantitative field OR 3–5 years of data analytics or data science experience
• 3+ years of demonstrated proficiency in SQL, Python, or R for data analysis and modeling
• 3+ years, strong experience with data visualization tools (e.g., Tableau, Power BI)
• 3+ years of experience with setting up causal inference experiments
• Experience in developing, maintaining, and collecting structured and unstructured data sets for analysis and reporting
• Be able to create reports, projections, models, and presentations to support business strategy and tactics
• 3+ years and knowledge of predictive modeling and segmentation techniques

Preferred Qualifications:

• Experience working with integrated health data (clinical + marketing)
• Master's degree in a quantitative or healthcare-related field
• Familiarity with HIPAA and healthcare compliance standards
• Experience with Snowflake/ Databricks
• Marketing experience a plus
• Experience with Adobe Analytics

Work at Home Information

To ensure Home or Hybrid Home/Office associates' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly