Marketing Director

Company: AL Homes, a brand of AlphaX RE Capital

Salary range: $120,000 - $160,000

Strategy & Leadership

• Shape and steward AL Homes' brand voice, positioning, and core messaging.
• Lead the development and execution of annual marketing initiatives focused on both homeowners and investors.
• Collaborate closely with sales to ensure campaigns directly support revenue objectives.

Demand Generation

• Manage multi-channel efforts including direct mail (EDDM), digital ads, email, and sponsorship activations.
• Launch localized campaigns tailored to specific neighborhoods and audiences.
• Produce engaging collateral such as flyers, signage, video content, and event materials.

Events & Partnerships

• Oversee planning and rollout of open houses, broker tours, showcases, and community-facing events.
• Handle end-to-end logistics—venues, vendors, AV, staffing, permits, and hospitality.
• Foster relationships with local government, associations, and community groups.
• Track attendance, engagement, and lead flow, integrating all data into Salesforce/LeftMain.

Marketing Operations

• Maintain campaign tracking infrastructure across Salesforce/LeftMain, GA4, and UTM frameworks.
• Coordinate with creative, media, and event partners/agencies.
• Ensure brand consistency across every touchpoint.

Performance & Insights

• Build real-time dashboards to monitor CPL, CAC, conversion rates, and marketing-driven contract value.
• Share insights and recommendations regularly with leadership.

Ideal Background

• 7+ years in marketing, with leadership experience.
• Exposure to real estate, housing, or mission-led/community-based sectors.
• Strong event, direct mail, and pipeline-driving experience.
• Proficient in CRM and analytics tools.
• Highly organized, collaborative, and willing to be hands-on when needed.
• Must have homes builder industry marketing experience.

What Makes This Role Special

• Opportunity to help shape housing solutions in California.
• Blend of real estate, policy, and community building.
• Direct collaboration with executive leadership.
• Competitive package + purpose-driven work.