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Sales Manager
Trade Mastermind
- Peterborough, England, United Kingdom
- Peterborough, England, United Kingdom
À propos
You will be responsible for ensuring we consistently hit our booking target of 400 attendees per month across 12 events and will work closely with our marketing department to align campaigns, optimise lead flow, and maximise conversions.
Key Responsibilities
Lead, coach, and motivate a team of BDMs to achieve monthly event booking targets.
Drive high outbound activity (calls, follow‑ups, emails, LinkedIn outreach) into qualified B2B leads generated from paid marketing campaigns.
Ensure conversations are positioned at business‑owner level – building value around training and education, not just selling a ticket.
Implement structured sales processes, call scripts, and objection handling frameworks tailored to B2B trades.
Monitor daily, weekly, and monthly KPIs: dials, conversations, bookings, and show‑up rates.
Deliver 1‑to‑1 coaching and group training sessions to continuously raise performance standards.
Work closely with marketing to align sales messaging, optimise lead quality, and provide commercial insights.
Apply proven track record of conversion‑rate optimisation – from lead to booking, and from booking to show‑up.
Recruit, onboard, and develop BDMs as the department scales.
Report forecasts and performance insights directly to the C‑Suite.
Build a winning, high‑performance culture in a fast‑paced, entrepreneurial environment.
Proven Experience & Qualifications
Experience managing a B2B inside sales or telesales team (ideally event sales, recruitment, training, or services).
Demonstrated success in conversion‑rate optimisation across the full sales funnel.
Track record of hitting/exceeding high‑volume sales targets in a fast‑growth business environment.
Strong leadership, coaching, and motivational skills – capable of raising standards daily.
Commercially minded with the ability to position education and ROI to business owners.
Excellent communication, persuasion, and closing ability at business‑owner level.
Driven, ambitious, and thrives in a KPI‑led environment.
About Trade Mastermind Trade Mastermind is the UK’s leading business training provider for trades entrepreneurs. We teach trades business owners how to start, scale, and grow their companies by giving them the education, strategies, and support they need to build a successful and profitable business. We run 12 business training days every month, bringing together hundreds of ambitious trade business owners from across the UK. Our Discovery Days are the first step for these companies to unlock their potential and access the Trade Mastermind Academy.
Competitive Salary & Benefits
Basic salary: £75,000.
On‑target earnings: £150,000 – £200,000 on‑target earnings.
Continuous professional development and a clear pathway for progression.
Modern office environment with high‑spec facilities.
Free on‑site parking.
On‑site gym access and a health & wellbeing programme.
Company pension scheme.
Regular team‑building, social occasions and department events.
Sponsored development opportunities – courses and qualifications funded for your progression.
Apply Now If you are a driven and ambitious sales leader looking for a career‑defining opportunity, we want to hear from you. Apply now to take your career to the next level with an organisation that values excellence and innovation in the construction sector.
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Compétences linguistiques
- English
Avis aux utilisateurs
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