Marketing Manager

This global SaaS company are looking to grow their Denver office with a key marketing hire. This Content & Growth Marketing Manager will work closely with the CRO to manage the existing marketing function and take the business to new heights

They sell an job management and inspection software into the fire & security industries. Having launched in Australia and dominated over 50% of the market share there, they have since expanded into the UK and now the US.

They're a fast-growing, fun business, who are looking for an experienced, creative & fun marketer to drive demand generation, inbound leads and brand awareness. They have an existing, small marketing team, so this role will be a mixture of leadership as well as being incredibly hands on to drive results.

The Role

• Become a product expert, developing a deep understanding of each of the product features and the problem they solve, and how best to communicate those solutions to market.
• Design and execute a top-notch content strategy, producing a few pieces of high-quality content per month, not just producing filler to keep our customers pages fresh. Content needs to be syndicated to our customer's blog to support the SEO strategy, and LinkedIn to support lead generation, and you'll want to be very comfortable reporting on the impact and reach of your efforts.
• Oversee 2 other marketers and report directly to the CRO.
• Report on and tweak our paid SEM across our primary channels (Google and LinkedIn).
• Refine strategies to increase organic discoverability via AI-driven interfaces.
• Setting up KPIs for lead generation and organic growth.

Who Are You

• 5+ years experience in marketing, ideally for a tech scale-up.
• Bring receipts We want to see the content that you've been involved with and hear about the impact that had.
• High attention to detail.
• Proactive and creative Someone not afraid to put themselves out there on LinkedIn. You already put effort into your own personal brand.

What the Zest team think

'Not only is this a fantastic growth opportunity, but this business has an incredible culture. So close-knit, super fun, but also driven and ambitious. They've doubled ARR within just a year, doubled their headcount in 2 years and expanded across 3 continents.'

Lizzie Formisano, Senior Recruitment Consultant