Growth Manager

Tired of marketing orgs that treat AI like a cute toy instead of a growth multiplier? Want to actually deploy agentic systems, not just write ChatGPT prompts?

About Schneiders Saddlery

Family-owned since 1948, Schneiders Saddlery is a trusted leader in equestrian supplies with 75+ years of expertise. We serve passionate horse owners nationwide through , offering value-priced, quality tack, blankets, boots, and rider apparel.

Schneiders Saddlery is hiring a Fully Remote Growth Manager who's fluent in modern AI-assisted marketing—not just prompting, but building.

We're not looking for someone who "uses ChatGPT sometimes." We want a vibe coder who:

• Rapidly prototypes landing pages using Claude/ChatGPT (hours, not weeks)
• Deploys agentic AI for competitor monitoring, dynamic segmentation, campaign optimization
• Builds automation workflows (Zapier, Make, n8n) to scale output without headcount
• Uses AI for high-velocity creative testing and data analysis
• Stays current on emerging tools and frameworks (not just familiar, actually deploys)

What You'll Own (Full-Stack Technical Growth)

1. Paid Acquisition: Google Ads, Meta, TikTok, emerging channels; AI-assisted creative generation and testing; Automated bid optimization and budget allocation
2. Platform Optimization (eCommerce): Rapid landing page prototyping (AI-assisted code); Systematic A/B testing (2-4 tests running always); UX improvements based on heatmap/session recording analysis
3. Analytics & Attribution: Custom dashboards and data pipelines; SQL queries for cohort analysis; LTV prediction models; Multi-touch attribution
4. AI Workflows: Agentic systems for monitoring, segmentation, optimization; Automation reducing 20-30 manual hours/month; Prompt libraries for scaling marketing output; Integration with GA4
5. SEO & Amazon: Content-to-conversion strategy; Product page optimization (schema, structured data); Amazon marketplace execution

Your First Year Impact

• Drive 20%+ YoY new customer growth at target CAC
• Launch 2-3 new profitable acquisition channels
• Improve site conversion rate by basis points
• Significantly scale Amazon channel revenue
• Reduce CAC 10-15% while scaling volume
• Deploy AI automation to reduce manual workload by 20%

Requirements

Must-Have:

• 5-7 years in growth marketing or DTC e-commerce (hands-on)
• Deep expertise in Paid Search (Google) and Paid Social (Meta)
• Technical competence: Shopify (or similar), GA4, SQL fluency
• CRO & A/B testing methodology (proven wins)
• AI Fluency: Daily user of LLMs (Claude/ChatGPT) for prototyping and automation
• Full-stack mindset: You build landing pages, write copy, and analyze data

Nice-to-Have:

• Experience with TikTok, Pinterest, or emerging channels
• Amazon Seller Central strategy/execution
• Equestrian interest or background (not required, but helpful)
• Experience in niche/community-driven brands

Compensation & Benefits

• Base Salary: $120,000 - $150,000
• Performance Bonus: 25% (tied to contribution margin & growth)
• Total Compensation Potential: $144,000 - $188,000
• Benefits: Health, dental, vision insurance; 401(k) with match
• Perks: Remote, $3-5K professional development budget, dedicated AI/tool budget
• Career Path: Clear trajectory from Growth Manager > Director > VP

Metrics You'll Own

• Contribution per new customer
• CAC by channel
• MER (Marketing Efficiency Ratio)
• Blended CVR
• New customer growth % at target CAC
• % sales from new products

Why Schneiders

• 75-year heritage brand (credibility built-in)
• $12B market, e-commerce growth, only early innings of penetration
• Profitable, family-owned (fast decisions, real autonomy)
• Passionate niche community (high LTV, strong margins)