Business Development Manager

Who We Are.

At We Insure Group, we are passionate, driven, and purposeful in our mission to personalize protection at the right value. We believe in delivering tailored insurance solutions that meet each client's unique needs, ensuring they feel confident and supported in every decision.

As both a franchise platform and direct insurance provider, We Insure empowers like-minded entrepreneurs with the opportunity to own and operate successful agencies. With over 200 locations across 35 states, we support our agency owners, customers, and carrier partners by enabling faster service, greater efficiency, better choices, and improved results.

What sets us apart? We're data-driven for better value and people led for better service. Our purpose is rooted in clarity, guidance, and long-term trust helping individuals and business owners make informed choices about their insurance coverage. We're building something meaningful and looking for purpose-driven individuals to help lead the way.

Travel:
This role requires up to 20 to 25% travel.

Your Impact.

• The Business Development Manager will lead strategic partnership development, focusing on enterprise-level and regional alliances that generate high-quality leads for We Insure franchisees and corporate channels.
• This leader will identify, negotiate, and manage partnerships with organizations such as mortgage lenders, real estate firms, financial institutions, auto groups, and other verticals where embedded insurance or co-branded solutions can create new revenue streams.
• They'll collaborate cross-functionally with Sales, Marketing, and Operations to translate partnership opportunities into scalable lead generation programs that fuel franchise growth nationwide.

Key Responsibilities.

• Develop and execute a national and regional partnership strategy to drive qualified leads and franchise growth.
• Identify, negotiate, and activate enterprise relationships with key referral sources (mortgage, real estate, auto, financial, etc.).
• Collaborate with Marketing to build co-branded campaigns, referral programs, and digital lead funnels that convert.
• Work with the Franchise Sales team to convert partner-generated leads into new franchise owners or agency opportunities.
• Partner with enterprise organizations to add insurance as a revenue stream whether through referral programs or by opening co-branded We Insure agencies.
• Track performance, report on ROI, and continuously refine partnership strategy based on data and feedback.
• Represent We Insure at industry events, conferences, and partner summits to increase brand visibility and credibility.
• Stay current on trends in embedded insurance, franchise development, and channel partnerships.

Your Experience.

• 5+ years in business development or enterprise sales, ideally within insurance, financial services, or franchise systems.
• Proven track record of building strategic partnerships that produce measurable lead or revenue growth.
• Experience with B2B2C ecosystems (e.g., real estate, mortgage, auto, financial services).
• Strong relationship management and negotiation skills, with the ability to engage executive-level partners.
• Data-driven approach to assessing partnership ROI and scaling what works.
• Collaborative mindset, comfortable working across Sales, Marketing, and Franchise Operations.

Additional Experience.

• Prior experience in insurance distribution, embedded insurance, or InsurTech.
• Exposure to franchise systems or multi-unit business models.
• Understanding of lead generation mechanics (digital, referral, and affiliate).
• Existing relationships in real estate, mortgage, auto, or financial verticals.
• Strong presentation skills for enterprise and partner pitches.