Marketing Coordinator

Key Responsibilities

Marketing Strategy and Campaign Support

• Support the execution of overall corporate marketing strategies and objectives.
• Assist with advertising plan and strategy implementation.
• Participate in market research and compile findings to support campaign planning.
• Assist in the development of external and internal communications strategies, associated plans, and key messages.
• Track, record, and compile the results of marketing initiatives; support the VP of Marketing with recommendations and reporting.
• Assist in identifying and testing emerging marketing and AI-enabled tools to improve research, productivity, and campaign execution.

Event and Trade Show Support

• Support the coordination and execution of trade shows and marketing events, including logistics, deliverables, and post-event follow-up.
• Assist with event campaigns in Salesforce, including lead entry, tracking, and report preparation.

CRM, Email Marketing, and Data Management

• Assist with maintaining company contact databases in Salesforce and other platforms to support targeted marketing campaigns.
• Support email marketing initiatives and campaigns using Constant Contact, Business Wire, or other subscribed tools, ensuring data accuracy, list segmentation, and performance tracking.
• Assist with pulling data from marketing intelligence tools and compiling insights for the VP and team to support sales strategies and targeting.
• Provide simple AI-assisted market insight summaries as directed, to help marketing and sales stay aligned on trends and customer needs.
• Gather insights from modern marketing intelligence tools (e.g., Semrush, Similarweb, AlphaSense, Perplexity AI, or comparable platforms) to support market awareness and internal reporting.

Marketing Collateral and Content Management

• Update and maintain all marketing collateral across digital and physical channels to ensure accuracy and consistency.
• Support the execution of the social media strategy developed by the VP of Marketing, coordinating with the graphic designer on creative assets and assisting with performance tracking and reporting.
• Coordinate with vendors and internal stakeholders to ensure collateral reflects current branding and messaging.
• Manage promotional material inventory with third-party vendors, including ordering, restocking, and logistics.

Website Coordination

• Supporting the routing and review of all company website content updates to ensure accuracy and brand consistency.
• Coordinate with the external webmaster to support web development, maintenance, SEO, creative updates, tracking, and reporting activities.

SharePoint and Content Organization

• Maintain and update Marketing-owned SharePoint sites, ensuring content is current, organized, version-controlled, and easily accessible to internal teams.

Reporting, Budget, and Administrative Support

• Assist in tracking the marketing budget and preparing reports as needed.
• Create and process departmental expense reports.
• Assist with monthly marketing performance reports for executive leadership.
• Maintain and organize marketing files and shared drives.
• Monitor and manage marketing-owned Outlook mailboxes, ensuring timely routing of actions and follow-ups.
• Perform day-to-day administrative functions to support marketing operations.

Required Skills and Qualifications

• Strong verbal and written communication skills with strong grammar, tone, and clarity; able to support content creation without overreliance on AI.
• Strong time management and ability to meet tight deadlines
• High efficiency, productivity, and ability to manage multiple priorities simultaneously
• Excellent organizational skills and attention to detail
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook, SharePoint).
• Strong digital literacy and willingness to learn new tools and technologies.
• Interest in applying AI tools to support and improve workflows.
• Curiosity and initiative to learn and apply new marketing and AI-enabled tools.
• Basic understanding of marketing principles, brand voice, and audience targeting.
• Ability to track performance metrics and support reporting.
• Creative thinker with strong problem-solving abilities.
• Ability to work collaboratively with cross-functional teams.
• Adaptability to shifting priorities and fast-paced environments.
• Proactive, resourceful, and dependable in daily execution.

Preferred Skills and Experience

• Familiarity with AI platforms for content support, marketing automation, and analytics.
• Familiarity with Salesforce CRM.
• Basic graphic design skills using Canva or similar tools.
• Basic video editing skills using entry-level or professional platforms.
• Experience with marketing automation or email platforms (e.g., Constant Contact, Mailchimp).
• Familiarity with analytics and reporting tools.
• Experience supporting trade show logistics or event marketing.
• Comfortable testing new tools and supporting process improvements.
• Knowledge of SharePoint site maintenance and file management best practices.
• Experience helping to manage marketing calendars and coordinating deliverables.
• Creative and resourceful approach to supporting marketing initiatives.
• Exposure to marketing intelligence platforms (e.g., Semrush, Similarweb, AlphaSense, or similar) is a plus.
• Familiarity with AI-assisted research platforms (e.g., Perplexity AI, Notion AI) is a plus.

Experience and Education

• Bachelor's degree in marketing, communications, or a related field.
• 1-2 years of relevant marketing experience.
• Familiarity with B2B or aerospace/defense marketing is a plus but not required.
• Experience or coursework using digital marketing or AI-assisted research tools preferred.