Digital Ads Specialist

About the Role

We are looking for a highly skilled Digital Ads Expert to create, manage, and optimize paid advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other digital platforms.
The ideal candidate is data-driven, creative, and knows how to convert strategy into measurable results.

Key Responsibilities

• Plan, create, and manage paid campaigns across Google Ads, Facebook/Instagram Ads, and LinkedIn.
• Conduct audience research and competitor analysis to build effective targeting strategies.
• Create compelling ad copy, visuals (basic level acceptable), and A/B test variations.
• Monitor campaign performance and optimize for CTR, CPC, CPA, ROAS, and overall conversions.
• Set up and manage tracking including Pixel, UTM parameters, and Google Analytics.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Coordinate with creative, sales, and strategy teams to ensure campaign alignment with business goals.
• Stay updated on latest advertising trends, policies, and platform changes.

Requirements

• Proven experience in running performance-based campaigns.
• In-depth knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
• Strong analytical and reporting skills using Google Analytics, Data Studio, Meta Insights, etc.
• Ability to write strong hooks, headlines, and ad descriptions.
• Understanding of conversion funnels, retargeting, and lead generation strategies.
• Experience with e-commerce, service-based businesses, or B2B campaigns is a plus.
• Ability to work under deadlines and manage multiple campaigns simultaneously.

Preferred Skills (Bonus)

• Basic design skills (Canva, simple static creatives).
• Knowledge of SEO, landing page optimization, and heatmaps (Hotjar/Clarity).
• Experience with automation tools such as Zapier or HubSpot.

Job Type: Full-time

Pay: From $400.00 per month

Benefits:

• Flexible schedule
• Paid time off

Work Location: Remote