Digital Marketer

Digital Marketer

Location: Portsmouth, VA
Job Type: Full-Time, On-Site

About East Coast Truck & Trailer Sales

For over 30 years, East Coast Truck & Trailer Sales, Inc. (ECTTS) has been a leading distributor auto transport carriers, wreckers, and roll-off trucks. We serve professionals in the towing, transport, and refuse industries with complete sales, service, and parts solutions—complemented by in-house fabrication, vinyl wrap, and design services. Learn more at

Position Overview

We're seeking a Digital Marketer with a proven track record in managing substantial online advertising budgets and driving measurable results. The ideal candidate has at least 5 years of digital marketing experience and can independently execute large-scale campaigns across Google Ads, Bing, Facebook, and Instagram.

This role is hands-on, you'll be in the trenches optimizing ad performance, refining landing pages, managing merchant feeds, and ensuring creative consistency across all channels.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google, Bing, Facebook, and Instagram.
• Manage and scale marketing budgets with a focus on ROI and cost-per-conversion performance.
• Develop audience strategies, A/B test creatives, and refine messaging across multiple platforms.
• Collaborate with marketing and sales teams to align digital campaigns with sales initiatives.
• Maintain product and promotional consistency across BigCommerce, WordPress, and social media properties.
• Contribute to SEO/SEM strategy, landing page optimization, and content development to improve conversion rates.
• Report on key metrics, campaign insights, and ongoing performance improvements.

Preferred Skills & Experience

• Minimum 7 years of digital marketing experience (required).
• Proven experience managing large advertising budgets with documented results.
• Experience with Google Ads Manager, Meta Business Suite, and Microsoft Advertising.
• Working knowledge of BigCommerce, WordPress, or similar CMS/e-commerce platforms.
• Strong understanding of SEO fundamentals, keyword strategy, and conversion tracking.
• Graphic or video editing skills are a plus.
• Familiarity with Google Merchant Center and product feed management.

We Offer

• Competitive pay based on experience
• 401(k) with employer match
• Employer-paid healthcare
• Dental, vision, and life insurance
• Paid time off and paid holidays
• Employee discounts and monthly team lunches
• A supportive, growth-focused work culture

Join the ECTTS Marketing Team

If you're a data-driven marketer ready to make a measurable impact and thrive in a fast-moving, results-oriented environment—we want to hear from you.

Job Type: Full-time

Pay: From $85,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Relocation assistance
• Vision insurance

Work Location: In person