SEO Web Developer

Primary Responsibilities
SEO

• Develop and execute SEO strategies for all company websites.
• Improve site speed, structure, metadata, schema, and on-page performance.
• Conduct ongoing keyword research and competitive analysis.
• Build content calendars and coordinate content execution.
• Monthly rankings, insights, and reporting.

SEM / Paid Ads

• Create and manage Google Ads, Meta Ads, retargeting, and performance campaigns.
• Optimize ROAS, quality scores, CPC, CTR, and funnel conversions.
• Build landing pages designed for high-conversion traffic.
• Track conversions across Shopify, Rezdy, FareHarbor, and custom funnels.

Web Development

• Manage and maintain all company websites (Shopify, WordPress, etc.).
• Handle updates, speed optimization, hosting, and backend integrations.
• Build new landing pages, microsites, and campaign pages.
• Implement tracking pixels, analytics, and automation.

Analytics & Reporting

• Maintain dashboards across Google Analytics, Search Console, and Tag Manager.
• Provide weekly performance reports with actionable recommendations.
• Forecast revenue impact from SEO/SEM strategy adjustments.

Cross-Company Digital Support

What Makes This Role Unique

• Work directly with leadership every day.
• Full ownership of digital strategy across 10+ brands.
• Clear future path to run in-house SEO/SEM firm as we add outside clients.
• Opportunity to build a team under you long-term.

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Required Skills & Experience

• 2–5+ years SEO/SEM and web management experience.
• Strong understanding of technical SEO, keyword strategy, crawlability, and site structure.
• Experience managing Google Ads & Meta Ads.
• Working development skills (HTML, CSS, JS, Shopify Liquid preferred).
• Strong analytical and reporting capabilities.
• Highly organized, self-driven, and able to manage multiple brands.

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Preferred Experience

• Advanced coding ability (Liquid, JavaScript, PHP).
• Tourism, hospitality, or retail experience.
• Agency or client-