Marketing Coordinator

Job Title: Marketing Coordinator

Company: Ultimate Resort Vacations

Location: Weston, FL

Reporting: Director of Marketing & Communications

COMPANY OVERVIEW

Ultimate Resort Vacations is a luxury resort representation company, providing world-class services to luxury resorts across the Caribbean. With a proven track record of creating memorable guest experiences, the company offers services in sales, reservations, purchasing, revenue management and finance.

OUR MISSION STATEMENT

"To create lasting memories and experiences one guest, one hotel, one destination at a time."

In support of our mission statement, we will deliver five-star service, from highly trained and motivated employees. Our Company will hold dear the values of our clients and partners, as well as play an integral role in the betterment of our communities.

VALUES AND ETHICS

Our Company believes in the fundamental principle that treating our employees with respect, integrity, and kindness will in turn promote our employees to deliver the finest in service to our guests and clients.

JOB OVERVIEW

Role Summary

The Marketing Coordinator supports the marketing and communications efforts for a diverse portfolio of hospitality and affiliated business entities, including restaurants, marinas, corporate divisions, and community businesses with occasional involvement in hotel-related marketing tasks as needed.

This position plays a key role in pre-opening preparation, launch campaigns, and ongoing marketing execution. Acting as a bridge between property teams, the corporate office, and agency partners, the Marketing Coordinator ensures brand consistency, timely campaign delivery, and high-quality creative output across all channels.

The ideal candidate is creative, organized, and detail-oriented, with hands-on experience in social media, content creation, paid advertising, and local partnerships. They thrive in a fast-paced environment and can balance multiple projects while supporting brand and strategic goals.

Core Responsibilities

Marketing Strategy & Coordination

• Serve as the main point of contact for marketing initiatives across restaurants, marinas, corporate entities, andoccasionally hotels as assigned.
• Support pre-opening and launch activities for new outlets, including campaign planning, event activations, PR coordination, and community partnerships.
• Manage the marketing deliverables calendar, ensuring all creative assets, advertising materials, and insertion orders are delivered on time and meet brand standards.
• Vet and summarize advertising and sponsorship opportunities, recommending relevant placements for each entity.
• Collaborate with the Director of Marketing and agency partners to align corporate strategies with property-level activations.

Social Media & Digital Marketing

• Own social media strategy, content creation, posting, and engagement for designated restaurants, marinas, and business entities with occasional support for hotels when needed.
• Manage paid social campaigns (Instagram and Facebook), optimizing performance and reporting on results.
• Capture on-site photo and video content that reflects each brand's identity.
• Perform light editing (cropping, color correction, filters, short-form video edits) to prepare content for publishing.
• Provide content and creative assets to agency partners for scheduling or campaign development.
• Monitor comments, messages, community chatter, and relevant discussions across platforms.

Content Creation & Photography

• Lead creative production across restaurants, marinas, and corporate entitiesand periodically support hotels with content needs.
• Design and update collateral including menus, flyers, tent cards, signage, and promotional materials using approved brand templates.
• Support menu updates and seasonal promotions in collaboration with operations and culinary teams.
• Assist in the coordination of professional photo and video shoots, including onsite logistics and styling.
• Edit, organize, and archive visual assets for use across social media, websites, newsletters, and internal documents.
• Work with the Graphic Designer and agencies to ensure all visuals meet brand guidelines.

Events, Partnerships & Activations

• Identify and recommend local partnerships, sponsorships, and event activations to increase visibility and engagement.
• Coordinate launch events, tasting dinners, marina activations, and community-focused initiatives
• Support media visits, influencer stays, and PR activations in collaboration with agency partners.
• Engage with tourism boards, local businesses, and community organizations to maximize reach.

Advertising, Deliverables & Reporting

• Manage deliverables and insertion orders across restaurants, marinas, and corporate entitiesand occasionally hotels ensuring accuracy and on-time submission.
• Collaborate with advertisers to ensure creative assets meet brand standards.
• Track performance of social media, paid campaigns, and advertising placements; prepare monthly reports for leadership.
• Provide insights for quarterly marketing dashboards and future campaign planning.
• Maintain organized archives of advertisements, coverage, and marketing documentation.
• Oversee execution of the Marketing Playbook and ensure alignment with annual promotional calendars.

Newsletter & Internal Communications

• Support newsletter creation and execution for restaurants, marinas, corporate divisions, andhotel entities when required.
• Manage segmentation, automation, design, and scheduling for email campaigns.
• Track database growth and maintain accurate subscriber lists compiled from reservations, signups, and events.
• Coordinate internal newsletters by gathering stories, content, and visuals from various departments.

Cross-Entity Support

• Provide light design and communications support to additional business units, including community-focused enterprises (schools, banks, service divisions).
• Support HR with creative needs including onboarding materials, internal communications, and smart forms
• Maintain organized records of creative files, insertion orders, and shared marketing documents.

PR, Influencer & Agency Collaboration

• Collaborate with agency partners on PR and influencer strategies across restaurants, marinas, and occasional hotel initiatives.
• Draft press releases, coordinate media outreach, and track coverage.
• Support influencer partnerships, ensuring deliverables align with brand standards.
• Maintain up-to-date media, influencer, and partner databases.

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality, or a related field.
• 3–5 years of experience in marketing coordination, digital marketing, or brand communications.
• Experience in hospitality, F&B, lifestyle brands, or consumer-facing environments strongly preferred.
• Proficiency in social media management and paid campaign execution.
• Basic graphic design skills (Canva required; knowledge of Adobe Suite, Lightroom, or Figma is a plus).
• Strong copywriting and storytelling skills for digital, print, and email channels.
• Excellent organizational, multitasking, and project management abilities.
• Ability to interpret data and convert insights into actionable recommendations.
• Strong interpersonal and collaboration skills with cross-functional teams and agency partners.
• Ability to work independently, proactively, and efficiently in a fast-paced, deadline-driven environment.
• Position will require 5-10% annual travel

Job Type: Full-time

Pay: $45, $48,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Experience:

• Copywriting: 3 years (Required)

Ability to Commute:

• Weston, FL Required)

Ability to Relocate:

• Weston, FL 33331: Relocate before starting work (Preferred)

Work Location: In person