Content Creator

About Filterbaby

Filterbaby is a fast-growing skincare and wellness brand redefining how people think about water quality and skin health. Our products are award-winning, dermatologist-tested, and rooted in medical science, but designed with beauty and lifestyle in mind. We're expanding our presence across social media and TikTok Shop, and we're looking for a dynamic, hybrid creative who can both
create
and
lead
.

Who We're Looking For

We're seeking a
versatile content creator and TikTok Shop manager
— someone who thrives both
in front of the camera
and
behind the scenes
. You'll be the creative force driving Filterbaby's social presence
and
the strategic mind growing our TikTok Shop affiliate network.

This role blends
creative production
,
creator management
, and
performance strategy,
perfect for someone who's equally comfortable filming a viral GRWM as they are analyzing GMV or optimizing creator briefs.

You should have a deep understanding of social-first storytelling, be fluent in TikTok culture, and know how to turn creators into high-performing brand advocates.

What You'll Do
Content Creation & Production

• Develop and star in content across TikTok, Instagram Reels, YouTube Shorts, and paid ads.
• Own the end-to-end production process, concepting, scripting, filming, editing, and publishing.
• Create a mix of viral, educational, and product-driven videos that drive brand awareness and sales.
• Conduct street-style interviews or IRL content that connects Filterbaby with real people.
• Translate skincare and wellness science into accessible, entertaining storytelling.

TikTok Shop Creator & Affiliate Management

• Identify, vet, and recruit TikTok Shop creators who align with Filterbaby's aesthetic and performance goals.
• Manage ongoing relationships with creators, from onboarding to performance coaching.
• Create clear, high-converting content briefs and provide feedback to optimize hooks, storytelling, and conversions.
• Design and execute affiliate incentive programs, live events, and challenges to increase creator retention and GMV.
• Track performance metrics (GMV, conversion rates, engagement) and use insights to guide future campaigns.

Strategy, Insights & Collaboration

• Partner with marketing and social teams to build a monthly content and creator growth strategy.
• Stay ahead of algorithm shifts, platform trends, and TikTok Shop updates.
• Continuously analyze performance data to refine creative direction and community strategy.
• Collaborate cross-functionally with growth and brand teams to align on launches, campaigns, and creative needs.

You Have

• 2–4 years of experience in
  content creation
  ,
  influencer marketing
  , or
  TikTok Shop management
  .
• A strong on-camera presence and a portfolio of short-form video work (TikTok, Reels, YouTube Shorts).
• Proven ability to grow audiences and drive conversions through content.
• Experience managing creators or affiliates — briefing, coaching, and reviewing deliverables.
• Fluency in TikTok Shop backend tools, analytics, and community platforms (e.g., Lark, Discord).
• Technical proficiency with
  CapCut
  ,
  TikTok editing tools
  , or similar software
• Data-driven mindset — you love creative testing, iteration, and optimization
• Excellent communication and organization skills; can juggle multiple creators and campaigns with ease.

Nice-to-Have

• Experience with street-style or live interview content.
• Background in beauty, skincare, or wellness.
• Familiarity with TikTok live shopping or affiliate incubation programs.
• Experience using project management tools like Airtable, Notion, or Asana
• Experience going viral

Why You'll Love Working With Us

• You'll have
  creative freedom
  to experiment and innovate.
• You'll see your work directly influence real sales and brand growth.
• You'll be part of a small, fast-moving team shaping how skincare and content intersect in social commerce.
• You'll have the opportunity to be a
  face of the brand
  — not just behind the scenes, but in front of millions of viewers.

Location

Remote (Hybrid preferred in
Los Angeles
or
New York City
)

The compensation range for this position is $750,000 - $100,000 depending on experience with performance based bonuses.