Product Manager

PRODUCT MANAGER

Ideally located on-site in Ann Arbor, MI

Are You Ready to Help Shape the Voice and Vision of Zomedica?

At Zomedica, marketing is more than campaigns — it's about storytelling, strategy, and product leadership. We're looking for a product manager with a creative marketer's mindset to help drive awareness, adoption, and engagement for our growing portfolio of animal health solutions.

In this role, you'll be both storyteller and strategist — shaping how products are positioned, launched, and supported in the market while also crafting campaigns that connect with veterinary professionals. If you thrive at the intersection of creativity and business strategy, this is your opportunity to make a lasting mark.

What's in It for You?

• Product Leadership
  – Play a hands-on role in product launches, market positioning, and lifecycle management.
• Strategic Storytelling
  – Create compelling campaigns that resonate with veterinary professionals and build brand awareness.
• Career-Defining Growth
  – Expand your expertise in both marketing and product management within a fast-growing, innovative company.
• Cross-Functional Impact
  – Collaborate with sales, R&D, and leadership to align go-to-market strategies and drive adoption.

Are You Ready?

We believe in bold ideas, fresh perspectives, and building products that make a real difference in animal health. If you're ready to combine your marketing expertise with product leadership and play a critical role in shaping Zomedica's future, we'd love to hear from you.

In this role, you will contribute to the long-term vision, strategy, and roadmap for assigned product portfolios, working closely with the sales organization to increase product demand and drive sales. This role is responsible for both upstream and downstream product management to drive product positioning, deliver marketing campaigns, and provide sales process support.

Responsibilities will include:

1. Develop and execute go-to market strategies and tactical plans for assigned product portfolios.
2. Define the product roadmap, including creating and maintaining marketing materials and developing communication strategies.
3. Serve as the product lead in new product development and product support teams.
4. Recommend scope of present and future product lines.
5. Gain competitive intelligence to understand the market and customer needs to grow the business.
6. Provide competitive market and product information and voice-of-customer inputs to product development and marketing teams.
7. Recommend product pricing by utilizing market research, production and sales costs, and anticipating volume.
8. Collaborate with the sales team to drive sales through regular customer visits, both virtually and on-site, and in the field making sales calls with