Digital Marketing ExecutiveLyreco Group • Telford, England, United Kingdom
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Digital Marketing Executive
Lyreco Group
- Telford, England, United Kingdom
- Telford, England, United Kingdom
À propos
Hours: Monday to Friday 9am-5.30pm
Responsibilities
Implement our social media and email marketing strategies and own the Lyreco WISE digital marketing schedule.
Analyse and report on the performance of the social media (paid and organic) and email marketing.
Create engaging text, image, email, and video content, liaising with our in-house design team for support.
Support planning and execution of email marketing campaigns to grow traffic to Lyreco websites, promote products and increase sales revenue in line with Lyreco’s growth strategy.
Maintain and schedule email and social calendars, including concept, content, testing, and audience information.
Build email marketing segmentation strategies to effectively target our email campaigns to end-users.
Support creation & development of marketing automation infrastructure including multi-step email marketing campaigns and triggered campaigns to provide end-users with a best-in-class customer journey through email marketing.
Maintain, grow and cleanse Lyreco’s email lists existing records to improve data accuracy.
Qualifications
Solid understanding of GDPR legislation and PECR.
Minimum 2 years’ experience working with email marketing and social media platforms managing campaign execution, lists and segmentation.
Excellent experience with the Microsoft Office Package (primarily Excel, Word and Outlook).
Comfortable working alone or as part of a small team.
Providing support to the wider team to execute and deliver our strategic and tactical campaign schedule via social media.
Benefits
31 days holiday, inclusive of bank holidays.
Ability to work from home.
Pension & Life Assurance Scheme.
Cycle to Work Scheme, retail vouchers and eye care vouchers.
2 fully paid community volunteering days each year.
Grow Our Own Talent Programme – internal career development.
Referral Scheme.
Long Service Awards to celebrate career milestones.
Opportunity for career break after 3 years of service.
Sports & Social Club access to discounted trips and excursions.
We are committed to equality, diversity and inclusion. All applicants are encouraged to apply.
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Compétences linguistiques
- English
Avis aux utilisateurs
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