(Fermé)Hyatt Hotels Corporation
Cluster Asst. Manager - Digital Marketing
- +5
- +15
- France
- +5
- +15
- France
À propos
If you're looking for a career with Apple Leisure Group, please click here to view job postings.
If you're looking for a career with our Inclusive Collection, please click here to view job postings.
Job Responsibilities- Experience managing digital marketing for luxury brands, particularly in hospitality or travel.
- Ability to craft and maintain the brand’s luxury positioning across digital channels.
- Proven experience in creating, executing, and optimizing digital marketing strategies across multiple platforms.
- Understanding of current digital marketing trends, tools, and technologies (SEO, SEM, social media, display advertising, email marketing, and content marketing).
- Experience in performance marketing (PPC, remarketing, programmatic advertising).
- Social Media Mastery:
- Ability to drive engagement, growth, and brand awareness through Instagram, Facebook, TikTok, LinkedIn, and emerging platforms.
- Experience with managing high-budget social media campaigns and using tools like Hootsuite, Sprout Social, or Buffer.
- Data Analytics and Optimization:
- Expertise in tracking and reporting using Google Analytics, Facebook Insights, and other relevant analytics tools.
- Strong understanding of data-driven decision-making, including A/B testing, customer segmentation, and ROI analysis.
- Content Creation and Management:
- Experience in developing high-quality digital content that resonates with a luxury target audience.
- Familiarity with working alongside creative teams, agencies, and influencers to produce campaigns.
- Knowledge of CMS platforms (WordPress, Adobe Experience Manager) and proficiency in copywriting and content creation for websites, blogs, and emails.
- Luxury Market Knowledge:
- Understanding of high-net-worth individual (HNWI) behaviors, particularly in the luxury travel and lifestyle sectors.
- Familiarity with markets targeting GCC travelers and international segments like Europe, the UK, and the US.
Professional Experience:
- Hospitality and Tourism Experience:
- Minimum of 3-5 years of experience in digital marketing, ideally in luxury hospitality or tourism.
- Experience in launching and marketing premium experiences, events, and bespoke services.
- Multi-property Experience:
- Proven experience managing digital marketing efforts for multiple properties or a cluster setup, balancing unique property needs with cohesive brand strategies.
Skills and Qualifications:
- Educational Background:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Certifications:
- Google Ads, Google Analytics, HubSpot, or other relevant digital marketing certifications.
- Fluency in English is essential. Arabic proficiency is highly advantageous.
- Soft Skills:
- Excellent communication, interpersonal, and negotiation skills.
- Strong leadership and project management skills, with the ability to juggle multiple projects and deliver results under pressure.
Additional:
- Cultural Sensitivity: Ability to adapt digital strategies to different cultural contexts, especially for a diverse target audience.
- Luxury Product Enthusiasm: Genuine interest in luxury lifestyle trends, fine dining, exclusive experiences, and upscale travel.
Compétences idéales
- Digital Marketing
- SEO
- SEM
- Social Media
- Email Marketing
- PPC
- Facebook
- Hootsuite
- Google Analytics
- A/B Testing
- Wordpress
- Adobe Experience Manager
- Copywriting
- HubSpot
- Google Analytics
Expérience professionnelle
- Digital specialist
- SEO
- Social Media
- Inbound
- Analytics
Compétences linguistiques
- English