Digital Marketing ExecutiveAndrew Brownsword Hotels Central Support • Bath & North East Somerset, England, United Kingdom
Digital Marketing Executive
Andrew Brownsword Hotels Central Support
- Bath & North East Somerset, England, United Kingdom
- Bath & North East Somerset, England, United Kingdom
À propos
Are you ready to take the lead in shaping the digital future of a luxury hospitality brand? We’re looking for a dynamic, commercially driven Group Digital Marketing Executive to join the Brownsword Hotel group, in order to supercharge demand, boost direct bookings, and build lasting guest loyalty across our prestigious portfolio of hotels.
This is a high-impact role at the crossroads of performance marketing and brand storytelling, where creativity meets data. You’ll be the driving force behind optimising digital campaigns across paid advertising, social media, and CRM, ensuring every click counts and every guest feels connected.
Your mission?
Attract new audiences, nurture loyal guests, and maximise lifetime value through a seamless, insight‑led digital strategy that reflects the elegance and character of our luxury collection. From managing high‑performing paid media to shaping engaging social content and leveraging CRM intelligence, you’ll deliver measurable ROI and contribute directly to business growth.
If you thrive on results, love crafting strategies that convert, and want to make your mark in a fast‑paced, premium hospitality environment, this is your opportunity to shine. Flexibility is key—you’ll also collaborate on exciting group‑wide projects and adapt to evolving business needs.
Location :
This Group Digital Marketing Executive role will work within our dynamic marketing team based in stunning townhouse office in central Bath. Reporting to the Group Head of Marketing, and working closely with our in house Designer, you will be an integral part of the group marketing team, helping our portfolio of hotels with all things digital!
Hours :
Full‑time, office hours. Hybrid or remote working is not available for this role, as we want dynamic collaboration within our Marketing team (although we will always be flexible to personal circumstances where we can be).
Application process :
First interview, either in person or via video call with the Group Head of Marketing
A presentation on a pre‑prepared digital marketing task brief, delivered in person to the Group Head of Marketing
Meet the CEO
What core things you will be doing :
Management, development and maintenance of all content across all group website
Providing support to the hotels with online solutions
Work closely with our group marketing designer
Management of CRM platform
Email marketing: plan, create, deliver and report
Deliver group and hotel‑level social media content calendar and create ad‑hoc and planned campaigns
Manage our group digital gift voucher offering
PPC – working both independently and with an external agency on brand and non‑brand search ads including strategy, budget, testing and reporting
Review and assess third‑party listing subscriptions.
Creating and updating rate details for booking engine, Guestfolio and website
Utilise Google Marketing Platform including Universal Analytics (soon GA4), Data Studio and Tag Manager
What you'll need :
To be great with Microsoft Office; mainly Outlook, Excel, Word and PowerPoint
Be an expert in managing social media channels
Excellent written and verbal communication skills
Strong planning and organisational skills with excellent attention to detail
Great IT skills, and to be brilliant with online digital platforms and website management
A task‑orientated approach with the ability to multi‑task
To be creative but also comfortable with analytics and data
Experience in social media and some exposure to PPC and Google ads
Experience of customer database systems
Ability to deliver work on time and as promised
Innovative, energetic, enthusiastic and team player with a 'can‑do' approach
Previous experience in digital marketing
To say thank you, we have many perks
Good salary and perks – we'll chat about these more during the recruitment process
Treat yourself once in a while with lots of retail and hospitality perks through our Perkbox platform.
Excellent discounts across our family of hotels – you will be entitled to 25% off food & beverage in our hotels plus we offer an amazing staff rate of £25 B&B per person across the group & your friends and family get special rates too.
We understand it’s OK not to be OK, so we offer an externally run confidential helpline for any support you require about anything you might need as part of our Employee Assistance Programme.
Everyone can learn and develop – we build development plans for people who work in our specialist fields
We provide lots of opportunities for you to develop yourself and your own specific skillset, in your own time.
We like to say a special thank you for every year you are with us – our milestone awards include Champagne, afternoon tea, or dinner for you and someone special. When you reach the big milestones, you receive extra special gifts on top like longer hotel stays, extra days off and a unique gift especially chosen for you.
Team get togethers and events throughout the year
About our family of hotels
Each of our hotels are unique, individual, and quirky in personality. Quality is fundamental to everything we do, and it is the simple things that matter. We believe everyone should feel included, special and welcome, and that applies to our team and our guests.
We have very unique hotels in very special locations, from the award winning Gidleigh Park in Devon, the 900‑year‑old Amberley Castle to our cool city property Abode Chester, set by Chester Racecourse.
One click apply to become part of our family that works hard & plays hard too, inspires and supports each other and has a load of fun along the way.
#J-18808-Ljbffr
Compétences linguistiques
- English
Avis aux utilisateurs
Cette offre provient d’une plateforme partenaire de TieTalent. Cliquez sur « Postuler maintenant » pour soumettre votre candidature directement sur leur site.