Digital Marketing SpecialistPivotal • Norwich, England, United Kingdom
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Digital Marketing Specialist
Pivotal
- Norwich, England, United Kingdom
- Norwich, England, United Kingdom
À propos
Are you creative, analytical, organised and looking for an exciting opportunity to work with a talented and supportive team of e-commerce experts and household-name clients? Look no further than Pivotal!
Pivotal is an e-commerce-focused digital transformation agency based in Norwich. We are looking for a passionate and creative Digital Marketing Specialist to join our team.
The Company In this Digital Marketing Specialist role, you'll join a global digital marketing and development agency, working with a range of high‑end UK and US clients across a number of sectors and industries. You will oversee the implementation of end-to-end optimisation strategies, improving and optimising platforms for your clients. This role offers a unique opportunity to develop and exert influence within a globally renowned optimisation function.
The Role As the Digital Marketing Specialist, you'll act as the main optimisation lead for a diverse range of well‑known clients. You will help improve site performance, focusing on both strategy and design. You'll be responsible for managing a team of developers and gathering insights to inform marketing solutions and strategy. Customer service, enterprise‑level presentations, and account management experience are essential.
Responsibilities
Assist in the planning, development, and execution of optimisation strategies for client websites, with a focus on improving user experience, conversion rates, and overall performance.
UX design, working with multiple clients’ brand identities, considering usability and function, with a focus on conversions.
Conduct a thorough analysis of website and asset data, identify opportunities for improvement, and make data‑driven recommendations to clients.
Manage client communications, including results presentations and keeping them informed of optimisation progress.
Oversee a team of test developers to ensure tests are turned around promptly and with high quality.
Collaborate with other Pivotal team members, including project managers, designers, and developers, to ensure optimisation efforts align with client needs and business objectives.
Stay updated with the latest trends and best practices in digital optimisation, sharing knowledge with the team and implementing new strategies and tactics as needed.
Ensure that client‑facing departmental reports are of the highest calibre.
Essential
Strong organisation and communication skills, both written and verbal.
Design experience with a keen eye for detail and proficiency using tools such as Figma or Photoshop.
Strong problem‑solving skills with attention to detail.
An understanding of ecommerce and experience with CMS platforms such as Shopify and Magento 2.
A desire to devise end-to-end optimisation strategies.
An analytical mind with the ability to think critically.
Proficiency using Google Analytics.
Passionate about improving user experience and user journeys.
Strong presentation skills, including building and presenting reports to key stakeholders.
Desired
Agency‑side or client‑facing experience.
Experience with UX design.
Experience planning, conducting and analysing A/B and MV tests.
Experience with Convert (or similar A/B testing tools) in a commercial environment.
An interest in emerging technologies such as AI and machine learning.
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Compétences linguistiques
- English
Avis aux utilisateurs
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