Digital Data Analyst (12 month contract)Rentokil Initial Hong Kong • Crawley, England, United Kingdom
Digital Data Analyst (12 month contract)
Rentokil Initial Hong Kong
- Crawley, England, United Kingdom
- Crawley, England, United Kingdom
À propos
Join to apply for the
Digital Data Analyst (12 month contract)
role at
Rentokil Initial Hong Kong . The Digital Data Analyst will sit within the Data, Insights & Analytics team and play a key role in supporting performance across the wider Digital Marketing function. This role is responsible for transforming existing digital data into clear insights, developing effective dashboards, and enabling evidence-based decision-making for Paid, SEO, and CRO teams.
Responsibilities
Data & Dashboard Projects – designing and maintaining dashboards, supporting reporting frameworks, and providing analytical support for global initiatives. Paid & SEO Performance Analysis – analysing paid and organic performance to identify opportunities for optimisation and growth, supporting channel teams with insight into campaign effectiveness, search visibility, and user intent. CRO & Experimentation Insights – generating behavioural insights and delivering robust test measurement that directly informs roadmap prioritisation, including uplift calculations, friction analysis, and clear experiment reporting. Content Performance Analytics – analysing content performance at asset level, including ROI, video analytics, engagement patterns, and user behaviour across formats. Providing insights that support content strategy, creation, and optimisation.
This role requires strong analytical ability, excellent data visualisation skills in
Qlik Cloud
and
Looker Studio , and a solid understanding of digital marketing performance channels.
Key Responsibilities
Dashboard Development & Data Visualisation – Develop, maintain, and enhance dashboards in Qlik Cloud and Looker Studio to support teams across digital marketing. Visualise complex datasets clearly, ensuring dashboards are intuitive and aligned to stakeholder needs. Maintain consistency and accuracy across reporting outputs. Digital Marketing Performance Analysis – Analyse Paid, SEO, and website performance to identify trends, opportunities, and areas for improvement. Provide insight into campaign effectiveness, user behaviour, funnel performance, and traffic quality. Work closely with Paid and SEO stakeholders to translate insights into practical actions. Analyse performance across attribution pathways to provide insight that supports channel investment discussions. Conduct regular analysis to benchmark campaign performance against industry standards and key competitors, providing insights on market share, channel presence, and missed opportunities. Build structured, asset-level performance models to assess different content types, identifying the themes, formats, topics, and video structures that generate the strongest engagement and downstream conversion uplift.
CRO & Experimentation Insights
Conduct behavioural analysis to identify friction points and optimisation opportunities. Measure A/B test outcomes, including uplift calculations and audience-level performance. Produce clear, structured experiment reports with actionable recommendations. Analyse experiment performance across segmented audiences, device types, and journeys to reveal deeper behavioural patterns. Support experiment design by validating test readiness, ensuring clear success metrics, sufficient traffic, and accurate data collection before launch. Support CRO squads with insight that informs experiment prioritisation based on behavioural evidence and historical performance. Use structured experimentation templates and documentation to ensure consistent reporting and support multi-market test rollout.
Data Quality & Validation
Validate data used in dashboards and reports to ensure accuracy and reliability. Identify unusual patterns, inconsistencies, or data gaps and work with relevant teams to investigate. Maintain documentation on reporting definitions, metrics, and dashboards. Support the creation and upkeep of clear taxonomies, naming conventions, and variable definitions to ensure consistent reporting across Paid, SEO, CRO, and Content teams. Ensure alignment of reporting definitions and terminology across dashboards and experimentation outputs to support multi-market consistency.
Cross-Team Collaboration & Insight Delivery
Collaborate with Paid, SEO, CRO, engineering, product, and regional teams to support shared performance objectives. Present insights in a clear and engaging way, ensuring recommendations are commercially actionable. Support the adoption of data-led decision-making across the digital marketing function.
Key Competencies
Analytical Excellence: Ability to work with large datasets and derive clear, meaningful insights. Digital Marketing Knowledge: Solid understanding of Paid, SEO, website behaviour, and customer journeys. Data Visualisation: Strong capability in Qlik Cloud and Looker Studio, producing clear and effective dashboards. Experiment Analysis Competency: Ability to interpret controlled experiments, assess significance, and analyse performance across segments where relevant. Content-to-Behaviour Insight: Able to connect content performance to user engagement patterns, behavioural outcomes, and conversion indicators. Data Storytelling: Crafts clear, compelling narratives that help stakeholders understand insights and support prioritisation and roadmap decisions.
Qualifications And Skills
Education – Bachelor’s degree in Marketing, Data, Analytics, Business, Economics, or a related field (or equivalent professional experience). Experience – 3–5 years of experience in digital analytics, marketing analytics, or a related insight-focused role. Proven experience in analysing Paid and SEO performance data. Experience supporting CRO or experimentation programmes is advantageous. Technical Skills – Qlik Cloud (Essential), Looker Studio (Essential), Google Analytics 4 (Essential), FullStory or similar UX analytics tools (Essential), Optimizely or similar A/B testing platforms (Desirable), Power BI (Desirable). Familiarity with Google Ads, Search Console, and SEO tools. Ability to analyse A/B test performance and calculate uplift. Strong proficiency in Excel/Google Sheets. Basic SQL is desirable but not essential.
Benefits
Competitive salary Hybrid working Rentokil Initial Reward Scheme 23 days holiday, plus 8 bank holidays Employee Assistance Programme Death in service benefit Healthcare Free parking
At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We are an equal opportunity employer and encourage applications from individuals from all backgrounds. Our aim is to foster an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. If you have any specific needs or preferences during the recruitment process, please communicate them and we will support you. For assistance, contact joanna.sharpe@rentokil-initial.com.
#J-18808-Ljbffr
Compétences linguistiques
- English
Avis aux utilisateurs
Cette offre provient d’une plateforme partenaire de TieTalent. Cliquez sur « Postuler maintenant » pour soumettre votre candidature directement sur leur site.