Digital Marketing Manager - RemoteInizio Engage • London, England, United Kingdom
Cette offre d'emploi n'est plus disponible
Digital Marketing Manager - Remote
Inizio Engage
- London, England, United Kingdom
- London, England, United Kingdom
À propos
Join to apply for the
Digital Marketing Manager - Remote
role at
Inizio Engage . Our client is a rapidly growing EdTech company with a mission to unlock the potential of all learners held back by a language barrier. Currently heavily reliant on paid acquisition to drive growth. They are looking for a strategic Digital Marketing Manager to build their passive lead generation engine, reduce cost per acquisition and optimise the digital experience for their prospects. The opportunity
This is a pivotal role for someone who wants to make their mark on a rapidly growing company - with a view of helping as many learners across the globe as possible. As a purpose and data-drive marketer, you\'ll be responsible for developing their organic presence, optimising their digital conversion funnel and making their paid media work smarter, not harder. They do everything in-house, so they are looking for a technically skilled and strategic Digital Marketing Manager to help build sustainable growth through SEO / GEO optimisation, conversion rate optimisation and intelligent paid media management. What success looks like
Organic traffic growth: Increase qualified organic traffic by 150% within 12 months Conversion rate improvement: Improve conversion rate of high intent website form fills by 30% within 6 months and subsequent Opportunities by 12% Cost per acquisition reduction: Reduce blended CPA by 30% through improved organic and paid mix Lead quality enhancement: Improve lead-to-opportunity conversion rate through better targeting and qualification Revenue attribution: Establish clear attribution model showing marketing\'s contribution to pipeline and revenue Skills and experience
Essential skills - advanced expertise
SEO and GEO strategy and implementation Content and link building strategy for SEO and GEO Google Ads, Microsoft Bing Ads, YouTube advertising Paid social media tools, for example, Facebook Business Manager, LinkedIn Campaign Google analytics 4 and search console Data analysis and reporting Agile and fast-paced High standards and a keen eye for detail Essential skills - proficient experience
Local and international SEO UTM tracking and campaign attribution Experience requirements
Digital marketing experience with demonstrated success in SEO, CRO and paid media Proven track record of building organic traffic and improving conversion rates Experience managing monthly paid media budgets and reducing CPA Data-driven mindset with experience using analytics to drive decision-making Strong track record of cross-team collaboration, aligning marketing initiatives with wider business objectives Experience thriving in agile, fast-paced environments, with excellent communication skills and high standards of delivery Working arrangements
All company meetings, usually in Birmingham, circa every six weeks Marketing team meetings, usually in Birmingham, every month Opportunities to visit our learners at schools, colleges, etc Opportunities to attend our exhibitions The majority of time spent working from home with collaboration via Microsoft Teams Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
E-Learning Providers, Education, and Language Schools
#J-18808-Ljbffr
Compétences linguistiques
- English
Avis aux utilisateurs
Cette offre a été publiée par l’un de nos partenaires. Vous pouvez consulter l’offre originale ici.