Event Sales ManagerTrades Workforce Solutions • Shifnal, England, United Kingdom
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Event Sales Manager
Trades Workforce Solutions
- Shifnal, England, United Kingdom
- Shifnal, England, United Kingdom
À propos
Location: Shropshire (Hybrid working available)
Contract: Full-time, Permanent
About the Role We are looking for an experienced Event Sales Manager with a background in the AV industry to lead commercial sales across our portfolio of B2B conferences and industry awards. This role is ideal for a sales professional who understands event production, technical delivery and AV solutions, and can confidently sell high-value sponsorship, exhibition and partnership packages to senior stakeholders.
You’ll play a key role in driving revenue while working closely with internal event, production and content teams to deliver commercially successful, technically strong events.
Key Responsibilities Sales & Revenue Generation
Develop and execute sales strategies to achieve revenue targets across conferences and awards
Proactively sell sponsorship, exhibition and commercial partnership packages
Leverage AV industry knowledge to position technical and production-led opportunities
Identify and qualify new business through outbound sales, networking and industry contacts
Create tailored proposals that reflect client objectives, brand exposure and technical requirements
Client Relationship Management
Build long-term relationships with AV suppliers, production partners, sponsors and exhibitors
Act as the primary commercial contact throughout the event lifecycle
Work closely with clients to ensure commercial objectives align with event delivery
Sales Operations & Reporting
Manage and maintain a structured sales pipeline using the CRM system
Accurately record sales activity, proposals, contracts and outcomes
Provide regular revenue forecasts and performance reports
Collaboration & Internal Communication
Collaborate with marketing to align sales messaging with campaigns and launches
Work with events, content and production teams to develop commercially viable programmes
Contribute to post-event analysis to optimise future AV and commercial offerings
Person Specification Essential
Minimum 5 years’ B2B sales experience within the AV, production or live events industry
Proven success selling sponsorship, exhibition, AV services or event solutions
Strong understanding of AV-led events, production workflows and technical terminology
Confident in outbound sales, lead generation and closing deals
Excellent communication and negotiation skills
Experience using CRM systems
Highly organised with strong pipeline and time management skills
Desirable
Existing relationships within the AV, events or production sectors
Experience working with conferences, awards or large-scale live events
Knowledge of sponsorship ROI, exhibitor requirements and technical integrations
Key Performance Indicators (KPIs)
Revenue delivered across AV-led conferences and awards
Conversion rates from outreach to signed commercial agreements
Client satisfaction, retention and repeat bookings
CRM accuracy, reporting consistency and forecasting
Working Conditions
Office-based in Shropshire, with flexible/hybrid working options available
Some UK travel to events and client meetings
To apply or for more information please contact
Lydia Johnson
on
Lydia@seymourjohn.com
or call
07597 561036
#J-18808-Ljbffr
Compétences linguistiques
- English
Avis aux utilisateurs
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