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Social Media Manager
FitFlop
- London, England, United Kingdom
- London, England, United Kingdom
À propos
Reporting directly to Head of Brand you will own the strategic development of our organic social and content ecosystem — crafting platform‑specific strategies, leading content planning, and collaborating closely with both our Social Media Specialist and Junior Creative to bring ideas to life.
You will be responsible for building a cohesive, high‑performing social and content plan that deepens our audience connection, drives engagement, and supports broader brand and performance marketing goals.
The Responsibilities
Develop and own the organic social content strategy for FitFlop across all platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube, etc.)
Create and maintain a content calendar aligned to campaign moments, brand priorities, seasonal opportunities, and cultural trends
Lead content ideation and briefing for the Junior Creative and Social Specialist — ensuring strong execution against strategy
Translate strategic ideas into clear content briefs — including narrative flow, structure, and creative direction for storyboarding and asset development
Partner with the Social Specialist to optimize content for platform nuances and performance insights
Partner with our Creative and Production teams to ensure content captured from key shoot moments is optimized for social media
Collaborate with the Digital Marketing team to ensure organic content can fuel paid social campaigns — advising on asset adaptation, messaging alignment, and creative optimization for performance needs
Collaborate closely with brand team channel owners to align on messaging, creative, and timing for fully integrated campaigns
Continuously analyse social and content performance to refine strategy, inform creative approaches, and uncover new growth opportunities
Stay immersed in social trends, audience behaviour, competitor activity, and platform updates — proactively feeding strategic recommendations into the team
Ensure all content maintains brand consistency, tone, and visual excellence, supporting brand elevation
Identify and manage opportunities for community growth, UGC amplification, and influencer collaboration, in partnership with broader brand initiatives
Provide strategic guidance, templates, and creative toolkits to support international teams managing local social media channels
Exploration and integration of emerging AI tools (e.g. for ideation, content planning, visual prototyping, or copy assistance) to enhance workflow efficiency and spark creative innovation
Be a mentor and strategic guide for the Junior Creative and Social Specialist — helping to grow creative thinking and executional excellence within the team
The Person
A natural storyteller and strategic thinker — able to connect brand goals with social culture and audience needs
Confident in content strategy, channel planning, and platform best practices
Experienced in leading and mentoring junior team members across creative and social execution
Highly collaborative, with excellent cross‑functional communication skills
Data‑informed but creatively driven — balancing performance with brand storytelling
A strong eye for content — able to confidently brief, guide, and review social‑first creative across visuals and copy
Curious, inquisitive, proactive, and energised by the ever‑evolving digital landscape
Highly organised, detail‑oriented, and comfortable managing multiple projects and timelines
The Benefits
Product Allowance
Hybrid and flexible working hours
Summer Fridays (6 ½ days in July and August on Fridays)
A day off for your Birthday
25 days holiday + Bank Holidays
Work from anywhere for 2 weeks
WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)
Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App
Career development allowance (Personal allowance to use on career development)
Private health care and/or dental care (provided by AXA and DenPlan)
Socials organised by Wellbeing and Feel Good group
Check out our careers page to learn more!
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Compétences linguistiques
- English
Avis aux utilisateurs
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