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Copywriter
Capsticks LLP
- London, England, United Kingdom
- London, England, United Kingdom
À propos
Location: This role can be based out of any of the Capsticks Offices – Birmingham, Exeter, Leeds, London, Manchester & Winchester. Hybrid Working.
The Team Under the leadership of the Director of Business Development & Marketing (BD & M), the department provides a broad range of advice and support to the wider firm across Business Development, Bids, Marketing, Communications and Events, comprising 18 members in total.
The Role The role is a specialist copywriter, producing high‑quality client communications and marketing collateral for the firm. You will write copy for press releases, case studies, marketing materials, newsletters, social media and award submissions, as well as edit and proof thought leadership drafted by our legal experts. You will work alongside a team of business development & marketing specialists focused on developing client relationships, winning new business and maintaining our position as go‑to advisors in our sectors. You will participate in a range of marketing campaigns, building the firm’s visibility through thought leadership, PR and various external communications activities. This role offers the opportunity to produce content across all sectors the firm works in.
Main Duties And Responsibilities
Produce and edit high‑quality and engaging thought leadership marketing content, including Insights, alerts, newsletters, case studies and social media.
Research and write impactful press releases, effectively delivering key messages and engaging the audience.
Work with legal teams to edit their thought leadership and apply our tone of voice.
Work with Business Development Managers to produce a pipeline of content for all sectors and frameworks.
Lead on planning and delivery of comms‑focused marketing campaigns.
Own and maintain a communications calendar within the firm’s CRM (OnePlace) and tie mailings into campaigns and initiatives.
Lead on proactive PR campaigns – finding opportunities, drafting copy/supporting lawyers in drafting copy and tracking published releases.
Use data to measure the ROI of comms and PR activity and develop best practices to ensure comms activity is effective.
Lead on award submissions for the firm, working with legal and other business services teams.
Work alongside others in the team to draft and review legal directory content.
Work alongside the Internal Communications Manager on key corporate campaigns for the firm.
Other Duties Any other duties reasonably requested by the Director of Business Development & Marketing or the Head of Marketing Operations, such as providing support on a wide range of projects and contributing to the general smooth running of the team.
Skills
Exceptional copywriting, proofreading and editing skills.
Excellent communication skills, both written and oral.
Keen researcher with interest in learning about clients, sectors and general legal concepts.
Strong people skills with an ability to engage all stakeholders.
Great time‑management and organisational skills, prioritising, working calmly under pressure to tight deadlines, and handling last‑minute changes.
Good attention to detail and problem‑solving skills.
Willingness to flex and get involved with a range of areas across a busy BD and Marketing team.
Self‑motivated and able to work without direct supervision.
Proactive in approach.
Focused on delivery of a first‑class service.
Team player with excellent communication and problem‑solving skills.
Experience The successful candidate is likely to be an experienced copywriter that’s been involved in marketing in a professional services environment and will be able to demonstrate:
Relevant experience in a communications role.
Experience of writing informative and engaging copy – including for thought leadership, PR and social media.
Experience of working with senior stakeholders.
Experience of using CRM systems.
A strong understanding of brand and tone of voice, with experience of applying this to communications and acting as a brand champion.
Desired Candidate Traits
Self‑motivated and able to work without direct supervision.
Proactive and innovative in approach.
Focused on delivery of a first‑class service.
A team player who is willing to flex and get involved with a range of campaigns and projects.
Enthusiastic and inquisitive about the work delivered and committed to overcoming challenges and taking ownership of tasks.
Focused on helping Capsticks to be go‑to advisers that clients want by their side, willing and able to learn more about the sectors and services at Capsticks.
Capsticks is an inclusive employer At Capsticks we value diversity and are committed to creating an inclusive and supportive working environment where everyone is able to be themselves and reach their full potential. We welcome the unique contributions that you can bring in terms of education, background, culture, ethnicity, race, nationality, sex, sexual orientation, gender identity, age, disability, neurodiversity, religion and beliefs. We will make reasonable adjustments to our application and interview process to ensure you have the best chance of success. If you have any questions, please contact our Recruitment team at Careers@capsticks.com.
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Compétences linguistiques
- English
Avis aux utilisateurs
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