Digital Marketing ManagerBerkeley Group Plc • City of London, England, United Kingdom
Digital Marketing Manager
Berkeley Group Plc
- City of London, England, United Kingdom
- City of London, England, United Kingdom
À propos
– Berkeley Group Plc
Department:
Sales & Marketing Location:
Chelsea, London
Company Overview:
St George, a division of Berkeley Group, creates exciting, enduring places where people love to live, work and relax.
Our developments are crafted to the highest standards, shaped by thoughtful placemaking and inviting public spaces that promote well‑being, social connection and belonging.
Portfolio Highlights:
London Dock, Camden Goods Yard, Wandsworth Mills, The Green Quarter, Silkstream, Grand Union – transformative regeneration projects that revitalize brownfield sites into vibrant, mixed‑use neighbourhoods.
The Role The Digital Marketing Executive manages the business’ digital footprint across multiple platforms.
Responsibilities include promoting our property developments, increasing website traffic and generating qualified leads through digital channels.
Key Responsibilities
Work with Development Marketing Managers and media agencies to plan, book, measure and optimise digital media campaigns.
Update MyHomePlus for each phase launch and collaborate with Customer Experience and sales teams to increase customer sign‑ups.
Ensure portal listings showcase developments best practice and reflect our brand.
Maintain and update Google My Business and HomeViews accounts, coordinating responses with Customer Experience and Customer Service teams.
Monitor and optimise digital campaign performance to meet KPIs.
Own digital marketing checklists, working with sales and marketing teams to close out actions.
Manage group‑wide EDM schedule, roll out to sales databases, act as brand guardian, and monitor effectiveness.
A/B test subject lines and content with BG Creative and Development Marketing Managers.
Manage monthly social media calendar across all sites, ensuring content is engaging, aligned and on‑brand.
Monitor engagement, respond to queries, track performance metrics and suggest ways to increase engagement.
Maintain development and corporate web pages and portals with accurate, up‑to‑date information.
Collaborate with Development Marketing Managers and web team to improve UX and lead conversion.
Assist in developing digital content such as blog posts, newsletters, videos and virtual tours.
Coordinate with design teams or agencies for visual content as required.
Use reporting tools to track campaign performance.
Prepare regular reports and recommendations for continuous improvement.
Drive adoption of new digital tools and platforms, in conjunction with Group Digital teams.
Provide training, guidance and documentation to ensure successful usage.
Champion innovation in digital marketing approaches within the property sector.
Required Experience and Skills
Strong understanding of digital lead generation and sales funnels.
Excellent copywriting and content creation skills.
Ability to present information effectively and produce clear reports.
Logical, detail‑oriented, prioritising tasks to meet deadlines.
Effective listening and communication skills.
Highly organised and able to manage multiple projects simultaneously.
Personal Attributes
Creative and innovative mindset.
Positive team player.
Flexible and adaptable.
Proactive, dynamic, and willing to take on new tasks.
Ability to cope under pressure and multi‑task.
Benefits
25 days annual leave, increasing to 33 days with service.
Health and wellbeing benefits including Private Medical Insurance.
Lifestyle benefits such as access to an online discount platform.
Berkeley Foundation volunteer day.
Private pension plan.
Group life assurance.
Standard full‑time working hours in the office: 8 am‑5 pm with core working hours 9 am‑4 pm.
Internal Applicants:
If you’re an internal applicant, please ensure you’ve informed your line manager of your intention to apply for this position.
Seniority Level Executive
Employment Type Full‑time
Job Function Marketing and Sales
Industry Housing and Community Development
Apply now for the Digital Marketing Manager position in Chelsea, England, United Kingdom.
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Compétences linguistiques
- English
Avis aux utilisateurs
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