Digital Analytics specialist
Wipro
- London, England, United Kingdom
- London, England, United Kingdom
À propos
About Wipro Wipro is an exciting organization to work for. We ranked as a “Top Employer” as part of the Top Employer Institute 2024 annual listings, assessed on key HR practices including Diversity and Inclusion. Our commitment to innovation and growth has resulted in strong business performance over the last ten quarters.
You will be joining a fast‑paced, collaborative environment. As the Digital Analytics Specialist, you will receive a competitive salary, a generous benefits package including training and development, up to 6% employer contributory pension, and a quarterly bonus.
Your Responsibilities
Managing data ingestion workflows via AEP Data Collection UI / Adobe Launch, mapping data to XDM schemas
Building and maintaining Unified Customer Profiles using Identity Service
Creating and activating audience segments with AEP Real‑time CDP and Segment Builder
Enabling cross‑channel audience activation by integrating with platforms such as Google Ads 360, DSPs, ESPs, and others
Monitoring and troubleshooting data flows from collection to activation
Designing and implementing audience strategies for personalization, retargeting, and lookalike audiences
Working with marketing teams to define and optimize customer journeys and campaign KPIs
Building dashboards and calculated metrics in Adobe/analytics platforms for stakeholder reporting
Implementing and managing tags, SDKs, and tracking pixels using Adobe Launch and Google Tag Manager
Supporting GDPR, consent management, and governance practices within AEP
Mandatory Skills
Adobe Experience Platform (AEP), Real‑Time CDP, Adobe Launch, Google Ads 360, Tag Managers (GTM), ESPs, Analytics Tools
CDP data unification, identity stitching, segmentation, retargeting, personalization, journey orchestration
Campaign measurement (CTR, Conversion Rate, ROAS), audience performance tracking
XDM schema design, consent/governance, API‑based integrations
Ideally, you will be familiar with:
Integrating AEP with ad platforms (Google Ads 360, Facebook, DSPs), ESPs, and analytics tools
Leveraging AEP APIs for audience and data management workflows
Troubleshooting low match rates or sync delays with platforms by validating identity mappings, hashing, and consent alignment
Applying concepts like frequency capping, sequential conditions, and cross‑channel journeys
Wipro is an advocate for positive change and conscious inclusion. All applicants are welcome.
Seniority level Mid‑Senior level
Employment type Full‑timeJob function
Information Technology
Industries IT Services and IT Consulting
Location London, England, United Kingdom
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Compétences linguistiques
- English
Avis aux utilisateurs
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