Digital Marketing LeadBCS, The Chartered Institute for IT • Swindon, England, United Kingdom

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Digital Marketing Lead

BCS, The Chartered Institute for IT

Swindon, England, United Kingdom

Swindon, England, United Kingdom

Postuler Maintenant

À propos

We are looking for a Digital Marketing Lead who will be responsible for developing and executing BCS’ organic and paid social media strategy and taking a lead role in the development and management of the BCS member community platform. The role will lead the planning, delivery, and optimisation of content across all key social media platforms—both organic and paid—to grow our audience, strengthen community engagement, and drive outcomes such as membership acquisition, event participation, and thought leadership visibility. With a deep understanding of audience behaviour and platform best practices, the Lead ensures cohesive messaging and brand voice, while optimising campaigns to achieve strategic goals.
Role responsibilities:
Develop a deep understanding of the BCS strategy and product offering, customers and market.
In partnership with the brand and marketing managers develop, execute and optimise BCS’ organic and paid social media strategy to engage our chosen audiences with our brand purpose of making IT good for society.
Management of the BCS member community platform (Discourse), strengthening community engagement, facilitating meaningful discussion amongst members that supports our wider content strategy.
Plan, deliver and optimise the monthly content schedule across all key social media platforms, ensuring monthly KPIs are met around impressions, engagement, growth and CTR to the BCS website.
Champion the real-life professional development stories of our customer and member audiences across all our digital marketing activity in video and creative formats.
Proactively seek diverse perspectives and stories of the users of our products and services.
Research, creation, delivery and optimisation of the Google Ads programme. Regular reviews and working with the wider brand, marketing and content teams to support business objectives.
Working with the marketing and content team in ensuring all generated content is Global Engagement Optimised (GEO) and Search Engine Optimised (SEO) to strengthen our Brand presence online and through AI.
Moderate all community platforms to ensure they are safe and respectful environments that stimulate professional, inspiring and helpful discussion.
All activity to be delivered in line with budgets and report on the effectiveness of all digital activity against agreed targets. Use metrics to guide decision-making and optimise future efforts.
Ensure all marketing outputs are in compliance with: BCS brand guidelines, UK GDPR, the Privacy and Electronic Communications Regulations (PECR), Digital Markets, Competition and Consumers Act 2024 (DMCCA) and CAP Code.
Develop strong working relationships with BCS teams across the business; in particular those with a strong dependency on the success of marketing activity.
Communicate clearly, work effectively with others, and contribute to team objectives.
Champion BCS values by embedding them into daily work, fostering a positive culture, and encouraging others to do the same.
Demonstrate a continuous improvement mindset by seeking opportunities to enhance processes, performance, and outcomes.
Remain flexible and adaptable in response to changing priorities, challenges, and work environments.
Embrace change positively and support others through periods of transition.
BCS is dedicated to providing training and development to help all staff realise their potential, and also offer a generous benefit package.
BCS, The Chartered Institute for IT are committed to promoting equality at every opportunity as an employer. This statement and our policies are designed to ensure our recruitment and employment practices and procedures actively promote equality of opportunity and value diversity.
All applicants must be eligible to work in the UK upon application.
PLEASE NOTE: This vacancy may be removed before any listed closing date once a sufficient amount of applications have been received.
In the event that we receive a high number of applications for this vacancy, we may be unable to provide an individual response to every candidate, therefore if you haven’t heard back from us within 4 weeks of the closing date, please consider your application unsuccessful on this occasion.
No recruitment agencies please.
How to apply:
Please apply by submitting your CV to
careers@bcs.uk
along with a cover note answering the following questions:
(a) Your area(s) of expertise & qualifications;
(b) Your experience and suitability for the role
We look forward to hearing from you!
What we offer
23 days holiday per year, increasing up to 27 days with service
Birthday leave
Paid Christmas office shutdown
Private Medical Insurance and/or Health Cash Plan
Life assurance (x4 salary)
Income protection
Enhanced maternity/paternity leave
Free BCS membership
Financial wellbeing support
Unum Help@Hand (including access to EAP, online GP consultations, wellbeing support, retail discounts and more)
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Swindon, England, United Kingdom

Compétences linguistiques

English

Avis aux utilisateurs

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