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Digital Marketing SpecialistRock Face • London, England, United Kingdom
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Digital Marketing Specialist

Rock Face
  • GB
    London, England, United Kingdom
  • GB
    London, England, United Kingdom
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À propos

Hybrid role - 3 days in the London, Clapham Junction Office About Rock Face Rock Face is the fastest growing men’s toiletries brand in the UK and we’re on the lookout for an amazing Digital Marketing Specialist to help us on our next phase of growth on D2C! This role will play a key part in scaling our male skincare and deodorant brand by managing digital campaigns.
The ideal candidate understands DTC e-commerce, performance marketing, and how to communicate effectively with a male demographic seeking simple, high-quality products.
What you’ll do Paid Media
Execute, set up and optimise paid media campaigns across Meta, TikTok, Google Ads, and other channels to drive sales and improve customer acquisition.
Manage daily pacing of budget, KPI performance for ROAS, CTR, traffic to the site.
Develop A/B tests for ad creatives, landing pages, and product messaging tailored to male toiletries needs.
Conduct audience research, competitor analysis, and market testing.
Create compelling ad copy and brief creative assets.
Monitor and report on conversion metrics, user experience improvements.
Collaborate with sales/product teams to align marketing funnel with business objectives.
Stay current with platform updates, industry trends, and best practices.
CRM
Manage our external CRM specialist to ensure campaigns cadence and flows meet business goals and CLTV goals are met.
Support with growth of loyalty scheme, from launch to optimisation.
Analytics & Reporting
Track campaign performance across all digital channels using GA4, Shopify analytics, and ad platform dashboards.
Deliver weekly and monthly performance reports with insights and optimisations.
Maintain consistent tracking through UTM parameters, pixels, and improved attribution.
What we’re looking for Required Qualifications
eligible to work in the UK
2–3 years of digital marketing experience, ideally in DTC e-commerce or personal care.
Hands‑on experience with Meta Business Manager, TikTok Ads, Google Ads, and GA4.
Knowledge of Klaviyo, email automation, and customer lifecycle marketing.
Strong analytical mindset
Excellent communication and copywriting skills tailored to male grooming consumers.
Why Join Rock Face?
Work with an experienced entrepreneurial FMCG focused team.
Opportunity to make a significant impact on the success of the business.
Collaborative and innovative work environment.
Competitive salary and benefits package.
35 days holidays inc Bank Holidays.
Flexible working - core working hours 10-4pm.
Access to our Clapham Junction office.
Private medical care.
Mentoring/counselling provided.
Seniority level Entry level
Employment type Full-time
Job function Marketing and Sales
Industries Retail
#J-18808-Ljbffr
  • London, England, United Kingdom

Compétences linguistiques

  • English
Avis aux utilisateurs

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