Analytics Team Lead
Harnham
- London, England, United Kingdom
- London, England, United Kingdom
À propos
Location:
Fully remote (UK-based)
Salary:
Up to £80k + 10% bonus
About the Business A long-established, consumer-focused digital business backed by private equity. The company is undergoing a significant transformation under new leadership, with a clear three-pillar growth strategy centred around:
Expanding and strengthening its core digital products.
Enhancing customer experience to drive engagement and loyalty.
Building stronger community connections and marketing reach.
The business is in the process of modernising its approach to data and analytics, with major work underway on evolving its subscription model and diversifying revenue streams.
The Role This is a newly created position within the central
Analytics, Data, and Engineering
function, designed to add an extra layer of leadership within the marketing analytics space.
You’ll take
full ownership of the marketing analytics function , line‑managing one Senior Analyst, and act as the go‑to expert for marketing insight and reporting. You’ll work closely with senior stakeholders across marketing, commercial, and product to ensure data‑driven decision‑making, presenting confidently at executive and board level.
What You’ll Be Doing
Leading a small analytics team delivering insights to guide marketing targeting, spend, and impact.
Improving campaign decision‑making through attribution, incrementality, and media mix modelling.
Partnering with Data Science to build predictive models (LTV, churn).
Owning and refining marketing forecast models for budget and performance planning.
Using statistical analysis to optimise testing methodologies and outcomes.
Developing best practice, transparent reporting, and actionable insights.
Managing stakeholders across the business to improve marketing decisions.
Building strong cross‑functional relationships to promote a data‑driven culture.
Working with Data Engineering to manage data requirements and ensure quality deliverables.
Background
Ideally from gaming, but open to e‑commerce, ad‑tech, or subscription/dating apps.
Must have a strong
B2C focus .
Experience
Proven track record in marketing analytics.
Comfortable leading and mentoring others.
Strong stakeholder management and presentation skills.
Line management experience (desirable but not essential).
Technical Skills
Power BI / Looker.
Knowledge of attribution, forecasting, incrementality testing, MMM, LTV/churn modelling (advantageous).
~£80k base salary + 10% bonus.
Life insurance + employee assistance programme.
Enhanced family leave.
25 days holiday + bank holidays (buy/sell option).
Interview Process
1st stage: Zoom interview with senior marketing leadership.
2nd stage: Take‑home task + panel presentation.
3rd stage: Final interview with executive team.
Seniority level Mid‑Senior level
Employment type Full-time
Job function Analyst
Industries Computer Games
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Compétences linguistiques
- English
Avis aux utilisateurs
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