CRM Data Analyst (Maternity Cover)Burberry • London, England, United Kingdom
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CRM Data Analyst (Maternity Cover)
Burberry
- London, England, United Kingdom
- London, England, United Kingdom
À propos
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values‑driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
JOB PURPOSE We are seeking a highly analytical and technically skilled CRM Data Analyst to join our growing Global Customer team. In this role, you will leverage data to drive meaningful customer engagement, optimize CRM strategies, and support the brand’s ambition to deliver exceptional client experiences.
You will work closely with CRM, Data Science, and Digital teams to translate data into actionable insights, using advanced analytics tools and coding in Databricks to structure and analyse large datasets. The ideal candidate has a balance of technical expertise and business acumen, with a passion for the luxury and fashion industry.
RESPONSIBILITIES
Build, maintain, and optimize customer data models and segmentation frameworks in Databricks
Identify customer insights and trends that inform personalization, targeting, and strategic decision‑making.
Design and maintain interactive dashboards (preferably using Tableau and/or Looker and/or PowerBI), ensuring data accuracy and usability for key stakeholders
Ensure data governance and consistency across global CRM and analytics platforms
Collaborate with cross‑functional teams to support omnichannel initiatives and clienteling tools, particularly with Data Science
PERSONAL PROFILE
5+ years of experience in CRM Analytics, Data Analytics, or related roles, ideally within the fashion, retail, or luxury sector
Strong proficiency in Databricks (SQL, Python, or PySpark) for data transformation and analysis
Solid understanding of CRM principles, customer segmentation, and campaign measurement.
Experience working with customer databases, CDPs, and marketing automation systems (e.g., Salesforce, Braze)
Proven experience creating and maintaining reports and dashboards in Tableau and Looker
Strong analytical mindset and attention to detail, with the ability to interpret complex data into clear business insights
Excellent communication skills and stakeholder management, with the ability to present findings to non‑technical audiences
A passion for fashion, luxury, and customer experience
MEASURES OF SUCCESS
Full insight into the operations of the BPC regional teams, benchmarked with retail, resulting in increased productivity and profitability.
Regular, effective, timely reporting and analysis.
Timely delivery of all assigned projects
FOOTER Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
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Compétences linguistiques
- English
Avis aux utilisateurs
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