Senior Marketing Manager – Branding

Location:
INS Towers, BKC, Mumbai (On-site)

Organization:
Champak Magazine – Delhi Press

Department:
Marketing

About Champak
Champak is one of India's most iconic children's brands, with a legacy spanning decades across print, stories, puzzles, and value-driven content. As the brand evolves across digital, schools, retail, and e-commerce, we are looking for a Senior Marketing Manager who can act as the Brand Custodian, modernise Champak's presence, and build a strong, unified brand across all touchpoints.

Role Overview
The Senior Marketing Manager – Brand & IMC will own Champak's brand strategy and integrated marketing communications across social media, print, magazine design, website, PR, schools, retail, and e-commerce.

This role requires deep analytical thinking, strong creative judgement, and the ability to translate insights into clear positioning, consistent storytelling, and high-impact campaigns.

The role will work closely with Editorial, Digital, Sales, Product, and External Partners to ensure one unified brand voice across all channels.

Key Responsibilities

• Brand Strategy & Positioning
• Audit and analyse all brand touchpoints to identify strengths, gaps, and inconsistencies.
• Build and own Champak's brand strategy using STP (Segmentation, Targeting, Positioning).
• Define and document Champak's brand identity, tone of voice, messaging pillars, and visual language.
• Create and maintain a comprehensive Brand Playbook.
• Integrated Marketing Communications (IMC)
• Lead IMC planning and execution to ensure consistency across social, print, digital, PR, retail, schools, and e-commerce.
• Design integrated campaigns that strengthen storytelling, engagement, and brand recall.
• Ensure all campaigns are aligned with brand values, audience sensibilities (kids + parents), and business objectives.
• Creative Direction & Content Quality
• Guide creative output across marketing, social media, campaigns, and brand assets.
• Review and improve content quality across formats—visuals, copy, videos, and on-ground creatives.
• Collaborate with Editorial to ensure brand-led storytelling without compromising editorial integrity.
• Digital Branding & Social Media
• Own Champak's digital brand presence across social media platforms and websites.
• Strengthen content strategy, platform-wise storytelling, and community engagement.
• Improve brand metrics such as reach, engagement, follower quality, and sentiment.
• Brand Campaigns
• Conceptualise and execute brand-building campaigns (not just performance-led).
• Work on seasonal, thematic, and long-term brand campaigns.
• Measure impact on brand awareness, recall, engagement, and affinity.
• PR, Media & Communication
• Lead PR strategy in collaboration with agencies or internal teams.
• Drive media outreach, brand stories, thought leadership, and reputation building.
• Manage external communication, brand narratives, and press visibility.
• Events, Activations & Brand Experiences
• Design and execute brand experiences at schools, exhibitions, festivals, and reader events.
• Ensure on-ground activations reflect Champak's brand personality.
• Work with sales and partnerships teams to support experiential initiatives.
• Retail Branding & Merchandising
• Oversee brand presence across retail touchpoints and merchandise.
• Ensure consistent visual identity and messaging at point of sale and exhibitions.
• Support packaging, POS creatives, and retail branding initiatives.
• Team Collaboration & Leadership
• Work cross-functionally with Editorial, Digital, Sales, Product, and Agency partners.
• Mentor junior marketing team members and creative partners.
• Act as the final brand authority on all outward-facing communication.

What We Expect From You

• Propose clear KPIs aligned to each KRA (brand health, consistency, engagement, reach, recall, campaign impact).
• Bring a strategic, data-backed, and creative mindset to brand building.
• Demonstrate strong ownership, judgement, and decision-making ability.
• Balance legacy brand sensitivity with modern marketing approaches.

Qualifications & Experience

• 8–12 years of experience in brand marketing / IMC / consumer marketing.
• Prior experience in media, publishing, education, FMCG, or consumer brands preferred.
• Strong understanding of branding frameworks, IMC, and consumer behaviour.
• Experience managing agencies and cross-functional stakeholders.
• Excellent communication, presentation, and leadership skills.

Why Join Champak

• Opportunity to shape the future of one of India's most loved children's brands.
• High-ownership role with strategic and creative influence.
• Work at the intersection of content, culture, education, and branding.

To Apply
Send your resume and a short note on your relevant experience to
Subject line:
Application – Senior Marketing Manager