Digital Specialist

Company Description

Eastward Media is a digital agency and ad-tech company specializing in helping advertisers connect with Chinese consumer audiences globally. Operating as both a full-service agency and managed programmatic media supplier, it partners with brands and agencies across North America to achieve client success. The company emphasizes transparency, intelligent work, and performance as part of delivering measurable results. With offices in Vancouver and Toronto, Eastward Media operates as a brand under Glacier Media Group.

Reporting to Naomi Zhao, VP of Eastward Media, the Digital Specialist's core responsibilities are to service and grow their portfolio of advertising clients, nurture business relationships, and execute a multitude of advertising projects ensuring a timely delivery and high quality of output. Digital Specialists are expected to provide exceptional service to clients, present new and innovative advertising ideas that are in-line with the advertising briefs. This is a role requiring technical expertise, cultural understanding, native fluency in Chinese and English, and strong interpersonal skills.

Duties & Responsibilities:

· Have a better understanding of digital media landscape, develop media proposal based on qualitative and quantitative market research and present to the client;

· Execute Chinese social media campaigns on WeChat & Weibo & Red, such as Simplified Chinese copywriting; social video creation; track social engagement metrics and demographic trends to help pinpoint content that drives account traffic and conversion.

· Manage and review the progress of client advertising projects, coordinate with different departments to fulfill timely delivery and quality standards;

· Produce and present regular digital marketing performance reports;

· Nurture business relationships with assigned clients and discover opportunities for account growth and the provision of additional services;

· Conduct meetings with clients as well as inform them about the current and post work status of their projects;

· Identify accounts whose revenue may be shrinking, address any ‘at risk’ customers and reach out to these accounts to ensure they are retained;

· Graphic design/photo editing, video editing;

· Familiar with Google-related Campaigns

Skills & Experience Required:

· 2+ years of experience working in a client-facing role;

· 2+ years of experience in project coordination;

· Experienced and / or knowledgeable in Chinese social media;

· Understand influencer campaigns;

· Know how to edit social video;

· Proficient with Canvas is an asset;

· Proficient with Adobe Creative Suite, specifically with photo editing and have HTML, CSS and WordPress experience will be a valuable asset;

· Strong willingness to learn and win, and is committed to self-development;

· Proven ability to meet deliverables;

· Highly organized and detail-oriented with thorough follow up skills;

· Ability to thrive in an environment of change and fast-paced development;

· Well-organized and detail-oriented;

· Self-motivated and energetic;

· Inclusive, collaborative, and adaptable

Love working with top-tier brands and being part of a team bursting with bright ideas? Don’t wait—send us your application!

If you are interested in this excellent opportunity, please email your resume and cover letter to Naomi Zhao at before November 13, 2025.

We appreciate your interest; however, only qualified candidates will be contacted.