General Manager – SAMI

SAMI is evolving into SAMI 3.0 – a unified platform and services model that helps businesses design, build, and operate AI-powered marketing and sales stacks .

SAMI sits inside the Estoras ecosystem, alongside a growing portfolio of companies in marketing, automation, tech, and field services. You'll be stepping into a role with real autonomy , access to shared services, and a clear mandate to build something big.

We're looking for a General Manager to take full ownership of SAMI's growth and operations.

You'll be the person who:

• Turns the SAMI 3.0 vision into a real business machine : products, services, processes, team.
  

• Leads strategy, delivery, and financial performance.
  

• Works with founders and other GMs to position SAMI as the AI backbone for marketing and sales across the group and for external clients.
  

This is a mix of operator, builder, and strategist . You should be as comfortable in client meetings as you are reviewing margins, shaping offers, and refining the delivery model.

1. Strategy & Growth

• Refine and execute the SAMI 3.0 roadmap – platform services focused on AI-driven marketing and sales stacks.
  

• Define clear offers and packages (audits, build-outs, ongoing optimization, AI arbitrage programs, etc.).
  

• Build and manage a sales pipeline with the Estoras team: discovery calls, proposals, close, renewals.
  

2. Product & Service Design

• Turn abstract ideas like "AI arbitrage" into concrete, repeatable services :
  e.g., stack audits, AI-assisted lead-gen engines, automated reporting, AI copilots for sales/marketing teams
  

• Work with technical and marketing specialists to build playbooks, SOPs, and templates that scale.
  

• Help guide the development of SAMI's internal tools, dashboards, and frameworks .
  

3. Delivery & Operations

• Own P&L for SAMI – track revenue, gross margin, utilization, and capacity.
  

• Ensure client work is delivered on time, on budget, and with real business outcomes , not just deliverables.
  

• Build and improve processes for planning, resourcing, quality control, and client communication.
  

• Have 5–10 years in a leadership role (GM, Director, Head of, or similar) in:
  

  • Marketing / growth agency,
    

  • SaaS / tech company, or
    

  • Consulting / digital transformation.
    

• Understand modern marketing stacks (CRM, MA platforms, analytics, ad platforms, CDPs, etc.) and how they fit together.
  

• Have real exposure to AI in marketing/sales :
  

  • Prompting and workflows with tools like ChatGPT, Claude, Jasper, etc.
    

  • Basic familiarity with APIs, automations, or LLM-powered tools.
    

• Are comfortable with numbers and accountability : P&L, pricing, margin, utilization, targets.
  

• Have built or led teams and processes – hiring, mentoring, setting expectations, and improving how work gets done.
  

• Can move between big-picture strategy and roll-up-your-sleeves execution without drama.
  

• Communicate clearly, directly, and kindly. You're not afraid of candid conversations and tough decisions.
  

• Experience with agency-to-platform or services-to-product transformations.
  

• Background with tools like Zoho, HubSpot, Salesforce, Make/Zapier, Segment, GA4, Looker/Data Studio , etc.
  

• Experience pricing and running retainers, sprints, or outcome-based engagements .
  

• A track record of experimenting (A/B testing, pilots, MVPs) and then systemizing what works.
  

We're building companies where people actually want to work:

• Transparent compensation with a clear logic behind pay.
  

• Equity / ESOP potential – as SAMI grows, you share in the upside.
  

• Remote-first flexibility – work from anywhere, with outcome-based accountability.
  

• A growing ecosystem of sibling companies (marketing, automation, tech, field services) to learn from and collaborate with.
  

• A culture based on:
  

  • Ownership: see problems, solve them, ship value.
    

  • Candour: say the hard thing early, grounded in facts.
    

  • Craft: document, automate, and scale what works.
    

  • Shared wins: when we land big deals, we celebrate and benefit together.