Marketing Lead

Job Summary
InfoPlace Canada is one of Canada's leading immigration consulting firms, serving clients from 40+ countries. We're looking for a Marketing Lead who combines digital marketing expertise with a strong understanding of Canadian immigration.

This is a unique hybrid role for someone who can lead content strategy, manage digital campaigns, engage our community, and support client inquiries all while helping us scale our impact.

What You'll Do

• Lead content strategy and creative direction across all brands.
• Develop content calendars, plan content formats, and oversee execution.
• Review captions, scripts, designs, and reels for accuracy and brand consistency.
• Leverage your immigration knowledge to ensure all content is factual and compliant.
• Engage with our online community and support client inquiries across platforms.
• Follow up with leads via phone, email, and direct messages.
• Manage and optimize paid digital campaigns (Meta, Google, YouTube, TikTok).
• Provide weekly/monthly performance reports and insights.
• Collaborate with social media managers, designers, and video teams.
• Design post and schedule content daily.

Qualifications

• 2–3+ years of experience in digital marketing, content strategy, or a similar role.
• Proven experience leading content planning, execution, and review.
• Strong writing and editing skills for captions, scripts, and digital campaigns.
• Hands-on experience with Canva and short-form video tools (e.g., CapCut).
• Working knowledge of social media platforms: Instagram, YouTube, Facebook, and LinkedIn.
• Experience managing or supporting paid digital advertising campaigns (Meta and/or Google).
• Ability to engage with online communities and follow up with leads professionally.
• Strong understanding of Canadian immigration programs and terminology (major asset).
• RCIC or RISIA licence is a strong asset but not required.
• Highly organized, detail-oriented, and comfortable balancing strategy with hands-on execution.

Job Type: Full-time

Pay: $17.20-$25.00 per hour

Expected hours: 40 per week

Experience:

• Social Media Management: 2 years (required)

Location:

• London, ON N6A 5B5 (preferred)

Work Location: Hybrid remote in London, ON N6A 5B5