Manager of Analytics

Grant Thornton UK LLP

Reading, England, United Kingdom

Reading, England, United Kingdom

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À propos

Overview Our marketing team is undergoing an exciting transformation - and we're looking for exceptional talent to join us. As we build a more digitally focused, data-driven marketing function, we're investing in people who can own strategy and execution across paid search, SEO and social media – working closely with best-in-class agencies. Here, you'll have the autonomy to innovate, the data to make decisions, and the platform to make a visible impact. If you're driven by results, thrive in collaborative environments and want to shape the future of legendary brands, this is your chance. The Senior Manager of Analytics is a strategic leadership role responsible for the development and execution of advanced analytics to power smarter decisions across Micheldever Group’s retail, wholesale and tyre brands. You will drive campaign effectiveness, customer retention and operational efficiency through AI-driven insights, predictive modelling and robust reporting. The job holder works closely with the Group Marketing Director, partnering with Brand Strategy, Channel Marketing and Digital teams, while leading a growing analytics function that includes a Senior Analyst. You will commission research, benchmark competitors and ensure data quality and compliance. You are accountable for an annual Analytics Plan, the delivery of actionable insights against KPIs, data governance and the enablement of data-driven decision-making across the Group.
Responsibilities
Set the Analytics Strategy and Plan
Build a costed, resourced, timelined annual plan aligned to marketing and commercial priorities.
Review quarterly to incorporate new trends and business needs.
Deliver Insights and Performance Reporting
Analyse customer, product and market data to drive a measurable uplift in conversion and CSS.
Own dashboards for ROI, CLV, retention and operational KPIs; report monthly to the Leadership Team.
Lead Predictive Modelling and AI
Implement models for propensity, churn and campaign optimisation using modern data stacks.
Pilot and scale initiatives that increase targeting precision and efficiency.
Commission Research and Benchmarking
Run surveys and focus groups; evaluate industry and competitor data to inform positioning and channel strategy.
Ensure Data Governance and Compliance
Oversee data quality, security and GDPR compliance in partnership with Digital Operations.
Partner Across Marketing and Digital
Provide audience segmentation, testing frameworks and recommendations to SEO, Social, Campaign and E-Commerce teams.
Lead and Develop the Team
Mentor the Senior Analyst, set stretching goals and foster a culture of innovation and collaboration.
Qualifications
Senior analytics leadership with proven impact on campaign ROI, retention and customer experience.
Ability to translate complex analysis into clear commercial recommendations.
Strong stakeholder management and communication skills across technical and non-technical teams.
Track record of building scalable data processes and ensuring GDPR-compliant practices.
Passion for experimentation, continuous improvement and enabling data-driven decisions.
Micheldever Tyre Services (MTS) was founded in 1972 as a part‑time venture providing car servicing and tyres. Today, Micheldever Group is the fastest‑growing wholesaler, distributor and retailer of tyres in the UK, selling six million tyres nationwide (20 % of the total UK market) and employing approximately 2 100 employees company wide. To support this business, we have built a wholesale distribution network of 14 sites around the UK supplying over 6 000 retailers and our own retail chain Protyre which is consistently growing. This is achieved by skilled, focused and determined teams across one central distribution and 13 warehouse operations nationwide.
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Reading, England, United Kingdom

Compétences linguistiques

English

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