Marketing Manager (f/m/*)

Unser Kunde ist ein weltweit führender Partner für Engineering, Anlagenbau und Lifecycle-Services in der Metallindustrie. Das komplette Technologie-, Produkt- und Leistungsportfolio des Unternehmens umfasst ganzheitliche Lösungen für Elektronik, Automatisierung und Umwelttechnik und deckt alle Schritte der Wertschöpfungskette in der Eisen- und Stahlproduktion vom Rohstoff bis zum fertigen Produkt ab sowie modernste Walzwerkslösungen für NE-Metalle.

• Business Unit Support: Collaborate closely with Business Units to develop and implement marketing strategies
• Support for Local Marketing Teams: Coordinate and assist marketing activities across our international locations
• Content Creation: Create content with consistent, targeted, and impactful messages that is based on value proposition via print and online media – including social media, videos, multimedia
• Campaign Management: Plan and execute international marketing campaigns in alignment with sales and Business Units
• Marketing Automation: Implement and optimize automated marketing processes (e.g., email campaigns, Lead generation )
• AI in B2B Marketing: Drive initiatives leveraging AI tools and technologies to enhance marketing efficiency
• Event Management: Organize and manage international trade shows, conferences, and customer events
• Digital Marketing: Maintain and further develop the online presence (website, social media, newsletters)

• Master’s degree in MINT, business administration, marketing or communications or related field
• Experience working in a high-volume, fast-paced environment with high quality standards
• Experience in using AI in B2B marketing
• Experience in video creation is a plus (e.g., for social media or product presentations)
• Experience in industrial/technical products and B2B marketing
• Excellent German and English language skills
• Experience in developing marketing plans and campaigns
• Working knowledge of Microsoft Office, image editing programs, web content management systems and marketing automation
• Interest in production technology / plant engineering and Steel Industry

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