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À propos
Position:
Marketing Copywriter
Manager:
VP of Trade Nonfiction & Integrated Marketing
Position Type:
Full Time, Exempt
About the Role
We're seeking a creative, strategic, and detail-oriented
Marketing Copywriter
to join our publishing team. This role is responsible for crafting compelling copy that elevates our authors' voices, connects with readers, and drives awareness and sales for our books.
The ideal candidate is a strong storyteller with excellent writing, editing, and conceptual skills, someone who thrives in a collaborative environment and understands how to position a book effectively in the marketplace.
Position Overview
Responsible for catalog and cover copywriting for trade nonfiction divisions
Manages copy routings and maintains copy database
Supports marketing department with additional copywriting, including occasional blog content, and proofreading of marketing materials as needed
Key Responsibilities
Write or freelance copy for the trade catalog and online retailers, including routing copy for review by marketing, editorial, and authors; manages catalog routing schedules and process
Write or freelance copy for book covers in conjunction with marketing and editorial teams; sends all back cover copy to authors for input
Maintain copy database, ensuring consistency and accuracy of data including catalog copy, cover copy, author bios, endorsements, and review excerpts
Manage freelance copywriters as needed
Review, proofread, and revise a variety of marketing copy
Maintain brand voice and style consistency across all marketing materials
Additional Job Requirements:
The Marketing Copywriter must have the ability to
Partner with marketing, publicity, and editorial teams to shape and understand the vision, audience, and positioning of each title
Actively participate in book titling meetings to create distinctive book titles
Work collaboratively with authors to refine messaging and ensure accuracy and alignment with their voice when needed
Translate complex book themes into concise, compelling consumer benefit statements
Work independently to manage a high volume of writing projects while meeting tight deadlines
Qualifications
Required
Bachelor's degree in Marketing, English, Communications, Journalism, or related field
Minimum of 4 years of copywriting experience, ideally in book publishing or media
Proficiency in the Chicago Manual of Style
Demonstrated skill in writing persuasive marketing copy with strong attention to detail
Ability to synthesize and articulate compelling messages from long-form content (books, interviews, manuscripts)
Strong understanding of best practices writing for online retail channels (Amazon, B&N, Christianbook, etc.)
Excellent grammar, editing, and proofreading skills
Preferred
Experience writing for multiple genres (nonfiction, Christian living, memoir, etc.)
Familiarity with SEO, metadata, and digital marketing
Working knowledge of AI tools
Understanding of the book publishing process, including editorial, design, and production workflows
Experience writing for faith-based and general audiences
Key Strengths & Competencies
Creative thinking and problem-solving
Ability to capture and adapt to different author voices
Strong collaboration and communication skills
Time management and ability to meet multiple deadlines
Knowledge of consumer behavior and persuasive writing principles
Passion for books, authors, and readers
Compensation and Benefits:
Commensurate with qualifications and experience. As a full-time position, benefits provided include health, dental, group life insurance, short- and long-term disability insurance, paid time off, paid medical leave, paid parental leave, 401(k) after three months, and others.
Baker Book House Company is an Equal Opportunity Employer.
As a company that believes in the inherent diversity reflected in the kingdom of God, Baker Book House Company is committed to the importance of diversity, equity, inclusion, and belonging (DEIB) in the books we publish, in our community of employees, and in the way we conduct ourselves in our workplace and in the marketplace.
Compétences linguistiques
- English
Avis aux utilisateurs
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