Media Director

The Opportunity:

The Media Director will be the team lead, responsible for maintaining excellence in planning, implementation and optimization of key CPG accounts working with retailers' ecosystems. They will develop and maintain a strong knowledge of client business and apply their media understanding accordingly to help deliver against the clients' needs/objectives.

What You Will Do:

• Responsible for leading the development, presentation, implementation of holistic media strategies on a key, fast paced piece of business.
• Demonstrate thought leadership and innovation for enhanced media plans and results across all media touch points.
• Offers guidance, support, and proactive solutions to the team in regard to problems which arise in the media planning and buying process.
• Act as a key media visionary and client lead.
• Define and implement process for continuous measurement and improvement (goal setting with client, team, and intra-agency), including workflow and process streamlining.
• Showcase ability to leverage research, segmentation information and data to uncover strong consumer insights to properly inform media strategy.
• Understand and lead process of preparing, evaluating, and implementing media plans, as well as overseeing setup, execution, and reporting.
• Confidently present and sell in media recommendations to clients.
• Involved in new business and integration of new clients into the media department, as needed.

Who You Are:

• Proficiency in media planning through relevant work experience, typically 7 years, with emphasis on digital and/or shopper media.
• Experience planning and executing retail media with emphasis on Walmart, Target, Costco, Best Buy and Amazon.
• Digital emphasis on shopper marketing, display, social media, influencer marketing, and video.
• Firm understanding of Communication strategy, media Planning/Buying, negotiation, and performance analysis.
• Proficiency in measurement, research, and planning tools (MRI, Simmons, etc).
• Demonstrate curiosity for the omnichannel/digital landscape and constantly evolving ecosystem, including trends and technologies.
• Excellent verbal and written communication skills. Interacts on a daily basis with Media Vendors, internal Account/Creative Leadership teams, Finance (internal and/or client), and Corporate Media.
• Availability to travel if needed.

#LI-AG1