Digital SpecialistAdroit People Ltd • Norwich, England, United Kingdom
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Digital Specialist
Adroit People Ltd
- Norwich, England, United Kingdom
- Norwich, England, United Kingdom
À propos
Digital Analytics & CDP Specialist with strong expertise in
Adobe Experience Platform (AEP) ,
Customer Data Platforms (CDP) , and
digital marketing analytics . The role requires hands-on experience in data collection, identity resolution, segmentation, and activation across multiple marketing and advertising platforms, with a focus on delivering personalized, data-driven customer experiences. Key Responsibilities Customer Data Platform (CDP) & Adobe Experience Platform (AEP): Manage
data ingestion workflows via AEP Data Collection UI / Adobe Launch, mapping collected data to
XDM schemas . Build and maintain a
Unified Customer Profile by stitching
anonymous and known identifiers using
Identity Service . Create and activate
audience segments using AEP Real-time CDP and Segment Builder. Enable
cross-channel audience activation by integrating with destinations such as Google Ads 360, DSPs, ESPs, and other ad/marketing platforms. Monitor and troubleshoot
data flows (Website/App
>
Tag/SDK
>
AEP ingestion
>
Segmentation
>
Activation). Segmentation & Audience Activation: Design and implement audience strategies for
personalization, retargeting, and lookalike audiences . Apply concepts like
frequency capping, sequential conditions, and cross-channel journeys . Troubleshoot
low match rates or sync delays with platforms such as
Google Ads 360 by validating identity mappings, hashing, and consent alignment. Digital Analytics & Measurement: Work with marketing teams to define
customer journeys (awareness
>
acquisition
>
conversion
>
retention). Monitor and optimize campaign
KPIs (CTR, Conversion Rate, ROAS, Engagement). Build
dashboards and calculated metrics in Adobe/analytics platforms for stakeholder reporting. Enable
measurement of activated audiences to evaluate campaign impact and drive ROI. Tags, Tracking & Data Governance: Implement and manage
tags, SDKs, and tracking pixels using tools like
Adobe Launch and
Google Tag Manager . Ensure
behavioral data is properly captured and mapped into the CDP. Support
GDPR, consent management, and governance practices within AEP to ensure compliant data usage. Integrations & APIs: Manage integrations between AEP and
ad platforms (Google Ads 360, Facebook, DSPs), ESPs, and analytics tools . Leverage AEP
APIs for audience and data management workflows . AKey Skills & Expertise Platforms & Tools:
Adobe Experience Platform (AEP), Real-Time CDP, Adobe Launch, Google Ads 360, Tag Managers (GTM), ESPs, Analytics Tools. Specializations:
CDP data unification, identity stitching, segmentation, retargeting, personalization, journey orchestration. Digital Marketing Analytics:
Campaign measurement (CTR, Conversion Rate, ROAS), audience performance tracking. Data Management:
XDM schema design, consent/governance, API-based integrations. Technical Skills:
Tagging/pixels, SDK implementation, segmentation logic, reporting dashboards.
TPBN1_UKTJ
Compétences linguistiques
- English
Avis aux utilisateurs
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