Director of Sales, Canada

As the Director of Canada Sales – Trü Frü, you will create a new and sustainable business model for Trü Frü in the market, establishing a go to market strategy, building and develop the route to market for our portfolio and creating the foundations for future growth in Canada, including marketing activation.

The position encompasses crafting comprehensive multi-year growth strategies and ensuring seamless Sales execution across channels; inclusive of DCOM. You will play a key role in molding the company's long-term strategic plans and build a team (Strategic Demand and Account Management).

What you'll do

• Develop and communicate a clear, forward-looking strategic vision for the organization.
• Define long-term goals and align them with company objectives.
• Design and implement effective tactics to achieve the vision.
• Drive successful execution and delivery of strategic initiatives.
• Oversee the development and implementation of tools that support strong sales storytelling.
• Ensure forecasting processes are accurate, credible, and data driven.
• Manage trade activities efficiently to maximize performance.
• Continuously improve team tools and capabilities to support business growth.
• Build and maintain strong, value-adding relationships across multiple channels.
• Cultivate partnerships with brokers and key stakeholders.
• Foster collaboration that drives sales growth and enhances brand reputation.
• Leverage relationships to uncover opportunities and strengthen market position.
• Implement tools and processes to effectively track and monitor progress.
• Establish streamlined methods for collecting and analyzing performance data.
• Promote a data-driven culture that supports informed decision-making.
• Use insights to drive continuous improvement and adapt quickly to market trends.

What you'll bring to trü frü

You are...

• A visionary leader who demonstrates the capability to establish a comprehensive and forward-thinking strategic vision at the channel level, employing appropriate tactics to ensure successful execution.
• A data-driven decision maker who leverages diverse perspectives and data to make informed decisions, taking full accountability for outcomes.
• An effective communicator and coach who models effective storytelling techniques and displays flexibility and adaptability in tailoring messages to different audiences.
• Action-oriented and able to translate insights into actional plans.
• An innovative thinker who creates fresh, innovative approaches to problem-solving and strategy development.

You have...

• Bachelor's degree in Business Administration or a related field.
• 8 years of experience in the Sales function, ideally with cross-functional experience (i.e. Customer Marketing or Category Insights).
• Excellent communication, negotiation, collaboration, analytical, and influencing skills.
• Track record of leading sustained growth within previous roles.
• Experience managing a customer P&L and a strong financial acumen.
• Demonstrated proficiency in developing sales strategy at a channel level.

Pluses

• Master's degree in Business Administration

Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is $150,000 to $188,000. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.