Marketing Campaign Manager

Appfire is seeking an experienced Marketing Campaign Manager to plan and execute high-impact marketing campaigns that drive awareness, engagement, and pipeline growth. In this role, you'll collaborate across Marketing, Product, and Sales to bring integrated campaigns to life — from strategy to optimization — ensuring every initiative aligns with key business objectives.

If you're a data-driven marketer who thrives on turning strategy into measurable results, we'd love to hear from you.

• Campaign Strategy & Planning:
  Develop and implement comprehensive, multi-channel marketing campaigns that align with business goals and target audiences. Identify key messages, tactics, and success metrics for each initiative. Create multi-touch journey maps that align audience insights to key content and activities for new lead identification and nurture streams. This role will also work closely with our business partners to incorporate their value proposition into Appfire campaigns keeping 3rd party lead pass in mind.
• Cross-Functional Collaboration:
  Partner closely with Product Marketing on building target audience lists, messaging and timelines in line with product roadmaps. Collaborate with Content teams on thoughtful plans for asset creation, reuse and placement. Give input to Creative teams on web requirements and design to drive campaign engagement. Be in full alignment with Sales on in-market campaign awareness, and the preparation of assets for nurture and tracking of leads.
• Execution & Optimization:
  Launch campaigns incorporating tactics across digital, email, paid media, social, and events. Continuously analyze performance and optimize tactics for maximum ROI leveraging peers within the Digital team.
• Performance Analysis & Reporting:
  Define KPIs using historical performance and benchmarking data, track performance across channels and assets, and provide actionable insights and recommendations to stakeholders. Translate data into stories that drive smarter decisions and investments.
• Lead Management:
  Align with Sales and Channel teams to track and measure lead quality, progression, and campaign impact on pipeline and revenue.
• Budget Oversight:
  Develop and manage campaign budgets, ensuring all initiatives are delivered efficiently and within scope. Work closely with agencies to make adjustments in spend based on real-time performance data.

• 5 years of experience in marketing, preferably in campaign management or demand generation roles.
• Proven understanding and success building and scaling integrated marketing programs across multiple channels and audiences.
• B2B technology or SaaS experience is strongly preferred. Experience working in an ecosystem environment and with business partners is a bonus.
• Strong understanding of the sales funnel and buyer's journey, with the ability to design campaigns that drive movement from awareness to purchase.
• Experience working within an agile execution environment and using project management tools.
• Strong analytical skills and experience using marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics).
• Excellent communication and storytelling skills, with the ability to present insights to senior stakeholders.
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Collaborative mindset and adaptability to work cross-functionally and pivot as priorities evolve.

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Disclaimer: The responsibilities outlined in this job posting are intended to provide a general overview of the role. Additional duties may be assigned as needed to meet the needs of the business.