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Content Marketing AssociateAutura • Massachusetts, United States
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Content Marketing Associate

Autura
  • +3
  • +4
  • US
    Massachusetts, United States
  • +3
  • +4
  • US
    Massachusetts, United States
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À propos

1 month ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.What We Do:At Autura, we're revolutionizing the towing and recovery industry with cutting-edge software that makes a real difference for our customers. From towing service providers to local governments, our tools—like Towing Management Systems, ARIES Dispatch, and Impound solutions—are designed to simplify operations, boost safety, and drive success. Joining Autura means being part of a team that's passionate about innovation, collaboration, and making the world a little safer and smarter every day. Ready to help us pave the way?About the Role:At Autura, we're all about the team and looking for individuals who embody empathy, ambition, and a strong team spirit. Right now, we're looking for a Content Marketing Associate to join our Marketing Department. The Content Marketing Associate will play a key role in planning, organizing, and producing high-quality content that drives engagement and supports marketing and sales efforts. You'll manage our content calendar, maintain a structured content library, and create persuasive materials tailored to our product segments. This role requires strong writing and organizational skills, the ability to translate technical concepts into engaging content, and a proactive approach to gathering insights from sales and product teams.What You'll Be Doing:Content Strategy & OrganizationDevelop and maintain a content calendar, ensuring timely production of high-quality content.Establish and manage a searchable content directory/library in SharePoint for easy access by internal teams.Maintain and update the Content Matrix, tracking content needs for different products and ensuring outdated materials are refreshed.Build and manage a content request system to streamline the process of fulfilling internal content needs.Content Creation & MessagingCreate compelling marketing materials for all product segments, including blog posts, whitepapers, case studies, and sales collateral.Define and refine win themes and value propositions for each product to ensure consistent messaging.Work closely with sales and product teams to stay updated on market trends, customer needs, and product updates, translating insights into new content.Produce demand generation content for both outbound and inbound marketing campaigns, including email campaigns, ads, and landing pages.Collaboration & OptimizationCollaborate with subject matter experts, sales, and product teams to develop accurate and compelling content.Ensure content aligns with SEO best practices and is optimized for lead generation.Track and measure content performance to refine strategies and improve effectiveness.About You:2+ years of experience in content marketing, copywriting, or related fields.Strong writing, editing, and storytelling skills with the ability to translate complex topics into engaging content.Familiarity with Microsoft Office Suite (Word, PowerPoint, SharePoint, etc.).Strong organizational skills to manage content schedules and libraries.Ability to collaborate with multiple stakeholders and adapt content based on business needs.A results-driven mindset, focused on content that supports marketing and sales objectives.Bonus Skills (Nice To Have, But Not Required)Experience with website editing or design (WordPress, Elementor, or similar tools).Familiarity with marketing automation tools like HubSpot, Marketo, or Pardot.Understanding of SEO and content performance analytics.Who We Are & Benefits:Autura is committed to providing modernized benefits and cultural perks.Competitive pay and annual performance reviewsOption for 100% fully paid benefits package including health, dental, vision401(k) with a matching company contributionOpen Paid Time Off100% Remote workAutura is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. We purposefully cultivate a workplace where team members can thrive authentically and tenaciously to innovate, grow, and achieve both individual and shared goals. We recognize that creating an inclusive environment requires continuous effort and a willingness to adapt. As we continue to grow, we will proactively adapt our practices to embrace the diverse future ahead, promoting a culture of opportunity for all.Equal Opportunity Employer:We are an equal opportunity employer and value diversity on our team. We do not discriminate on the basis of race, color, religion, sex, national origin, gender, sexual orientation, age, disability, veteran status, or any other legally protected status.For this role, the base salary range is $85,000 - $110,000. Total compensation also includes a competitive benefits package. A salary offer will be determined by several factors including experience, skill level, education, internal pay equity, and other relevant business considerations. We review all team members pay and compensation programs regularly to ensure competitive and fair pay.Seniority levelEntry levelEmployment typeFull-timeJob functionMarketing and SalesIndustriesSoftware Development #J-18808-Ljbffr

Compétences idéales

  • HubSpot
  • SEO
  • Wordpress
  • Copywriting
  • Massachusetts, United States

Expérience professionnelle

  • Digital specialist
  • SEO
  • Social Media

Compétences linguistiques

  • English
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