Brand Manager, Canada

job purpose: The Brand Manager, fairlife Canada role will be responsible for developing and implementing consumer-centric brand plans that increase trial, accelerate velocity and build brand love. This role will partner closely with the fairlife US brand team, leveraging proven end-to-end growth initiatives and customizing as needed to accelerate the business.

responsibilities:

• Annual Brand Plan Development
  • Lead the development, execution and delivery of integrated marketing plans in partnership with the US fairlife team and GM, fairlife Canada
  • Partner with commercial and sales and to develop key initiatives that help achieve brand goals, winning with consumers and customers
• Brand & DME Stewardship
  • Manage regular performance updates and day to day business measurement, Lead brand performance reviews with cross-functional team and leadership, ensuring plans meet/exceed plan targets
  • Assess investments during the year to ensure annual plan targets are achieved, pivoting as needed
• Creative and Connections Excellence
  • Working closely with the US fairlife team, leverage transferable insights and brand building initiatives (core creative, design, connections planning, pillar programs) to drive industry leading growth
  • Embrace a "test and learn" mindset across all creative and communications to deepen our connection with consumers, driving trial and building brand preference
• Brand Leader
  • Champion the portfolio of fairlife brands and business opportunity in 2026 and beyond, instilling confidence across all stakeholders

skills/qualifications required:

• Experience & Education
  • 7+ years of brand marketing experience with increased responsibility
  • Undergraduate degree required, MBA highly desirable
• Consumer Marketer with A GM Mindset
  • Marketing guru who leads with data and insights to shape plans; competent in finance, sales, commercial and operations - leverages this knowledge when making decisions
  • Strategic thinker that is focused against winning today AND building for the future
• Results Driven Self Starter
  • Innate desire to hold self fully accountable for delivering results with limited guidance. Combination of passion and perseverance leading to stellar results
• Collaborative, Team Based Approach
  • Able to thrive in a dynamic and fast-moving environment, eager to partner, create value-based relationships with team members up, down and across the organization

position location: : Peterborough, Ontario

reports to: SVP, Brand Marketing

travel requirements: 20%

exempt/nonexempt: Exempt