Paid Search Strategist

About EAB
At EAB , our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards .

For more information, visit our Careers page.

The Role In Brief
Digital Marketing Strategist
We are seeking a motivated and detail-oriented Digital Marketing Strategist to join our team. This individual will assist in developing and implementing digital marketing campaigns across various channels, including brand, vertical, and programmatic strategies. The ideal candidate will be eager to learn and grow in a fast-paced environment, contributing to effective lead generation efforts and collaborating with internal and external teams to ensure successful campaign execution.

This role may be based in Richmond, VA or Washington, D.C.

Primary Responsibilities

• Campaign Strategy, Execution & Optimization: Support the strategy, development, implementation, launch, and optimization of digital marketing campaigns across multiple channels to drive lead generation and conversions.
• Client Support: Prepare client reports and performance updates. Communicate with internal teams to align campaign objectives with business goals.
• Ad Creation & Testing: Collaborate with senior strategists and internal teams to write ad copy, build media proposals, and select creative assets. Conduct A/B testing and refine campaigns based on performance insights.
• Ongoing Performance Monitoring: Track campaign metrics on a weekly basis, perform optimizations, and provide data-driven insights to internal

Compétences idéales

• Digital Marketing
• SEM
• PPC

• Washington, Utah, United States

Expérience professionnelle

• Digital specialist
• SEM / Traffic

Compétences linguistiques

• English