Senior Web Analyst

Social Discovery Group (https://socialdiscoverygroup.com/about-us) is the world's largest group of social discovery companies, combining more than 50 brands. For more than 20 years, we have been creating premium international dating services and social discovery apps, focusing on video streaming, AI technologies, entertainment, and game mechanics. Our product portfolio includes Dating.com, Cupid Media, Dil Mil, and many others. More than 500 million users already use the products in 150 countries worldwide.

SDG Invests (https://socialdiscoverygroup.com/investments) in social discovery technology startups around the world. Our Investments include Open AI, Patreon, Flo, RAW, EVA AI, Clubhouse, Magnet, Woebot, Flure, Astry, Coursera, Academia, Harbour, Space, Auto1, DocSend, AppAnnie, Rapyd, Boom Supersonic, Trading, View, K-Health and many others.

We solve the problem of loneliness, isolation, and disconnection with the help of digital reality.

Our digital nomad team of more than 1200 professionals works worldwide. Our international team of like-minded people and professionals solves ambitious daily tasks and creates truly global products. We value focusing on results and a proactive approach, and we are always looking for new and unconventional ideas.

Our teams of digital nomads live and work remotely from Cyprus, Malta, the USA, Thailand, Indonesia, Hong Kong, Australia, Poland, Israel, Türkiye, Latvia and many others.

We are looking for a Web Analyst.

Your main tasks will be:

• Manage and improve the tracking & web analytics infrastructure (Google Analytics, GTM, etc.)
• Create and maintain documentation related to data layer / server-side implementation requirements.
• Identify product CJM and set up micro-conversion measurement and funnel drop-off.
• Develop, maintain, and improve the processes for tag requests/approval and management.
• Diagnose issues with existing configurations/tags and provide recommendations for improvement.
• Collect and deploy audience segments from marketing channels (Google, Meta, TikTok, etc.)
• Drive actionable insights from those data sources to improve paid media performance.
• Provide analytical support and supervise A/B testing.
• Analyze the effectiveness of landing pages and develop proposals to improve their effectiveness.
• Help analyze and simplify large data sets for the marketing team to understand market and campaign trends and make informed marketing decisions to drive business growth.
• Maintain and validate customer marketing campaign data and build data visualization for ongoing reporting, presentation, or documentation.
• Cross-team collaboration with analytics to capture data needs to drive business decisions.

We expect from you:

• Knowledge of web analytics tools such as GTM and GA4.
• Understanding of HTML, CSS, and JavaScript.
• Experience with A/B testing and conversion rate optimization.
• Ability to create tracking tags and implement them on websites.
• Ability to create dashboards and reports to track key metrics (Looker).
• Understanding of statistical analysis and regression modeling.
• Proficiency in creating funnel reports and tracking product events.

What do we offer:

• REMOTE OPPORTUNITY to work full time;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• Full payment for professional training, international conferences and meetings;
• Corporate discount for English lessons;
• Health benefits. If you are not eligible for Corporate Medical Insurance, the company will compensate up to $1000 gross per year per employee according to the paychecks. This can be spent on self-purchase of health insurance, or on doctor's fees for yourself and close relatives (spouse, children);
• Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in the locations where we have offices or co-working. In the other locations, the company provides reimbursement of workplace costs up to $1000 gross once every 3 years according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.

Sounds good? Join us now!