Digital Copywriter

Votre profil

• Proficiency in Microsoft Office, Google Ads, and other relevant marketing tools
• Hands-on experience as a Digital Copywriter in the software industry with a proven track record of successful deliveries in user experience initiatives (Please provide a portfolio showcasing previous copywriting)
• Familiarity with SEO best practices, user experience (UX) and analytics
• Curious and creative self-starter; ability to work independently with a strong drive for results and can-do attitude in a fast-paced environment
• Bachelor’s degree in marketing, communications, related field, or relevant work experience

Vos tâches

• Develop engaging and persuasive written content for a wide range of marketing materials — everything from banner ads to landing pages, blog posts, long-form articles and integrated marketing campaigns
• Contribute to the company’s website visibility and organic traffic growth through developing and implementing efficient SEO strategies, and SEO-friendly content
• Understand target audiences, market trends, and competitor strategies to create copy that addresses customer needs and preferences
• Implement and analyze A/B tests to optimize marketing content and strategies for better user engagement and conversion rates
• Monitor and analyze content performance, customer feedback and key SEO metrics from various channels to identify areas for improvement

Compétences requises

• SEO
• Copywriting

• Lausanne, Vaud, Switzerland / Switzerland

Expérience professionnelle

• SEO
• Copywriter

Compétences linguistiques

• English