Sales Enablement Copywriter
Civica
- Leeds, England, United Kingdom
- Leeds, England, United Kingdom
About
We are Civica, creating software that helps deliver critical services for citizens worldwide. Our software supports local to state government, education, health and care, with over 5,000 public bodies using our solutions to serve more than 100 million citizens. Our aspiration is to be a GovTech champion globally, supporting the needs of citizens and those who serve them. We are at a pivotal point after 21 years of growth and success. Why you will love this opportunity as a Designer
We are seeking a versatile Copywriter who excels in crafting clear, persuasive messaging for sales enablement and commercial storytelling. You will articulate CVPs through customer-centred value narratives that support outcome-based selling, develop messaging frameworks, and create high-impact sales assets that help teams sell with clarity and confidence. You will also contribute to brand storytelling and creative ideation as needed. This role blends strategic thinking with strong written craft. Responsibilities
Write messaging for sales enablement materials including pitch decks, product sheets, one-pagers, case studies and playbooks. Translate CVP and product propositions into simple, engaging, customer-centric value-add narratives. Collaborate with design and product teams to elevate clarity, value and impact. Create brand ideas, headlines, scripts and concept narratives. Develop brand-aligned messaging frameworks and support with governing tone-of-voice. Ensure messaging aligns with visual direction and brand identity. Adapt tone and messaging for different audiences and stages of the funnel. Requirements
Portfolio demonstrating strong writing for sales enablement materials, with supporting examples of brand storytelling. Ability to simplify complex concepts and communicate value with clarity and impact. Experience developing B2B sales messaging, including sales plays, go-to-market content and outcome-based selling messaging. Deep understanding of customer pain points and value drivers. Skilled in maintaining tone-of-voice and applying brand messaging frameworks consistently. Comfortable partnering with designers to bring ideas to life holistically. We want you to bring your whole self to work
There is no such thing as the perfect candidate, so if you think you have what it takes but don't necessarily meet every single point on the list above, please still get in touch. We’d love to have a chat and see if you could be a great fit. Why You’ll Love Working with Us
As a company, we’re passionate about what we do and the citizens we serve. If you too want to champion the use of technology in public services to improve outcomes for citizens and public sector organizations, Civica is the right place for you. We will help you unlock the best version of yourself, achieve career growth, and make a real difference to people and communities. We are committed to building an inclusive and diverse workplace where everyone feels valued and supported. We believe that a variety of perspectives drives innovation and excellence, and we welcome applicants from all backgrounds, cultures, and experiences. We are an equal opportunity employer. We do not discriminate based on race, ethnicity, religion, gender, sexual orientation, disability, age, or any other legally protected characteristic. Our recruitment process is designed to ensure fairness and transparency, so every candidate has an equal chance to contribute to our mission. If you need adjustments or accommodations to participate in our recruitment process, please let us know. We are here to support you. Benefits
Time Off & Work-Life Balance — 25 Days Annual Leave + bank holidays; option to buy up to 10 extra days; Days of Difference up to 3 extra days off for volunteering. Financial Well-being & Security — Pension Contributions (5% employer match); Income Protection (up to 75% salary); Life Assurance (4x salary tax-free); Critical Illness Cover (£25,000, extendable to dependents). Health & Perks — Private Medical Insurance; Health Cash Plan (physio, therapies & more); Dental Insurance; Affinity Groups; Bounty Bonus (refer a friend). At Civica, we are committed to building an inclusive and diverse workplace where everyone feels valued and supported. If you need any adjustments or accommodations to participate in our recruitment process, please let us know. We are here to support you.
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Languages
- English
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