Head of Marketing Analytics
Miro
- London, England, United Kingdom
- London, England, United Kingdom
About
Head of Marketing Analytics
role at
Miro
About The Team The Marketing Analytics team reports to the Head of Analytics and is transitioning from centralized support to a dedicated, embedded function. This team partners with marketing leadership across Paid Acquisition, Lifecycle, Web & Growth, Brand, Product Marketing, and Pipeline Generation, while collaborating with Data Engineering, Analytics Platform, Marketing Ops, Sales Ops, and Finance. This is an opportunity to scale a strategic function and elevate its impact.
About The Role Lead the evolution of marketing analytics at Miro, transitioning from centralized support to a focused, high-impact function partnering with all marketing functions. You'll scale the team (hiring, developing talent, establishing practices) while delivering immediate value through improved measurement, attribution, and insights. You'll define the vision for marketing analytics, establish trusted metrics frameworks, and partner across the organization to strengthen data infrastructure and governance.
What You’ll Do
Build and lead the marketing analytics team, scaling head and establishing team structure, processes, and culture
Define strategic vision and roadmap for marketing analytics aligned with business priorities across PLG and enterprise segments
Establish trusted source of truth for marketing metrics in partnership with Marketing Ops, Sales, Growth, and Finance
Design and implement attribution and investment frameworks enabling ROI visibility and optimized budget allocation
Scale experimentation capabilities through testing standards, statistical rigor, and measurement frameworks
Partner with Data Engineering to improve data reliability, metric governance, and reporting infrastructure
Serve as strategic thought partner to marketing leadership and executives, translating analytics into actionable insights
What You’ll Need
10+ years in marketing analytics or data science, with 4+ years in leadership building or scaling analytics functions
Deep expertise in PLG and B2B marketing analytics including self-serve funnels, activation, lead scoring, and pipeline attribution
Proven track record with attribution frameworks, KPI systems, and experimentation programs (A/B testing, MMM, MTA)
Strong technical proficiency with SQL, Looker/Tableau, dbt, and Python/R
Deep understanding of marketing tech stacks (Salesforce, Marketo, Segment, Google Analytics) and cross-system data flows
Exceptional ability to synthesize complex data into clear business insights for technical and executive audiences
Systems thinking with focus on data quality, metric governance, and privacy-by-design principles
What’s In It For You
Competitive equity package
Health insurance for you and your family
Corporate pension plan
Lunch, snacks and drinks provided in the office
Wellbeing benefit and WFH equipment allowance
Annual learning and development allowance to grow your skills and career
Opportunity to work for a globally diverse team
About Miro Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day.
Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.
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Languages
- English
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