Email Marketing

Overview
Flexjet, a leader in fractional private jet ownership and leasing, is seeking an experienced Email Marketing & Automation Specialist to join our award-winning Global Marketing team. This role is responsible for executing and optimizing email campaigns that drive engagement, consideration, leads, and customer retention across U.S. and European markets. The ideal candidate has hands-on experience with Pardot (or similar platforms), strong technical skills, and a proven track record in email marketing strategy and execution.

Responsibilities

• EMAIL STRATEGY & EXECUTION: Develop and manage a global email marketing calendar for the U.S. and EU markets. Plan and execute high-impact campaigns that drive engagement, leads, and customer retention.
• PROJECT MANAGEMENT: Own timelines and workback schedules for asset collection, coding, testing, QA, and deployment. Ensure all campaigns are delivered on time and aligned with brand standards.
• EMAIL DEVELOPMENT & TESTING: Build and code responsive emails using HTML within Pardot. QA and mobile test all emails to ensure optimal performance across devices and platforms.
• AUDIENCE SEGMENTATION & LIST MANAGEMENT: Collaborate with the digital team and sales to build and maintain automated segmented lists. Manage list hygiene, including opt-outs and bounce backs.
• PERFORMANCE TRACKING & OPTIMIZATION: Monitor KPIs to evaluate campaign effectiveness. Provide regular reporting and insights to inform strategy and improve performance through A/B testing and best practices.
• CREATIVE COLLABORATION: Work closely with the Studio, Flexjet's in-house design team, to concept and refine email layouts that align with brand guidelines and campaign goals.
• CUSTOMER LIFECYCLE ENGAGEMENT: Research customer behavior and lifecycle stages to identify the most effective email touchpoints. Develop strategies to nurture leads and increase retention.
• CROSS-FUNCTIONAL SUPPORT: Support internal and external communications across Flexjet and sister brands within the Directional Aviation portfolio. Collaborate with Business Development and other departments to align messaging and goals.

Qualifications & Skills

• Preferred Bachelor's degree in Marketing or related field, or equivalent experience.
• 3+ years of experience in email marketing, including drip and nurture campaigns.
• 3 + years of experience in working with marketing automations platforms such as Marketing Cloud