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Benefits-Based Recruitment: How to Target Top Applicants With Employee Benefits

There is constant competition in the labor market to find qualified and skilled team members.

Employees now look not only at salary levels when choosing a job, but also at the corporate benefits, or employee perks, that the company has to offer.

To make your company more attractive to applicants and stand out from the competition, we have compiled the best employee benefits there are to offer.

What Are Employee Benefits?

Simply put, employee benefits are perks for employees that go beyond just a salary. The goal of these benefits is to increase employee satisfaction and ensure that employees remain loyal to your company for the long term.

Higher job satisfaction is seen amongst workers who have a better work-life balance. With satisfaction comes increased worker productivity, which in turn benefits the company.

Employee benefits work best when they are specific to the workers' personal needs. For example, providing a company car is not attractive to employees who do not have a driver's license. With individual corporate benefits, you increase employee loyalty and create a better corporate culture.

What Categories of Employee Benefits Are There?

The variety of employee benefits continues to grow, and some companies are getting especially creative when it comes to increasing job satisfaction. Some common benefits include:

Bonuses and Rewards

Bonuses and rewards are often used as an incentive to compensate dedicated workers for successfully completing a contract or reaching a goal. In this way, the team works in a more performance-oriented manner and is motivated to overcome the next hurdle.

However, since bonuses are taxable and companies have to pay service charges on them, they are not always the first choice and companies often look for cost-effective alternatives.

Non-Cash Gifts

Non-cash gifts are an alternative to avoid additional costs. However, these should not exceed the monthly tax-free limit of a maximum of 50 euros. In the case of non-cash gifts, these are, for example, vouchers or prepaid cards.

These are often used for personal occasions such as birthdays or weddings. Here, the tax-free limit is 60 euros.

Company Food and Beverages

Some companies offer food and drinks at the workplace as a fun incentive for employee engagement and morale. If these drinks and luxury foods are consumed at the workplace, they are tax-exempt because they're provided in the company's interest. Popular semi-luxury items include hot beverages as well as snacks and fruit.


Long commutes and high transportation costs are a burden, mainly for graduates who are looking for a new job after college. Several options exist in providing transportation:

  • Subsidies for travel costs and gas
  • Company cars
  • Company bicycles or e-bikes

Lifestyle and Events

Events such as Christmas parties and outings not only increase motivation but also cohesion among employees. When the celebrations take place within the framework of the Income Tax Act, they remain tax-free.

Healthcare and Sports Benefits

A company health care program offers several advantages at once: it is an effective means of attracting new applicants and reducing absenteeism among those already employed. This can save high annual costs due to incapacity for work.

Sports programs are very popular with employees and offer a good physical balance to sedentary work. Sporting activities can reduce sick leave to a minimum and improve the work atmosphere on the whole.

Company Childcare

High costs for childcare places and unsuitable opening hours of daycare centers are a challenge for working parents. Providing company childcare makes it significantly easier for employees to return to work after parental leave.

Discounts and Vouchers

Discounts or corporate shopping enable employees to purchase goods and services at lower prices. Certain discounts are tax-free and therefore do not represent an additional burden for the company.

Other Corporate Benefits

In addition to the employee benefits listed above, there are of course a number of other perks, such as the provision of company cell phones or other technical equipment, offers for continuing education, home office, family time, and much more!

What Do Most Applicants Want?

For a better working atmosphere, applicants would like above all:

  • Flexible working hours
  • Opportunities for remote work
  • Dogs in the workplace
  • A company pension plan
  • Canteen and meal allowances
  • Good transport connections
  • Continuing education and coaching
  • Team activities
  • Child care
  • Fitness center
  • Company doctor or other health measures

Impress Candidates With Individual Employee Benefits During the Hiring Process

Employee benefits change over time, and applicants' needs differ depending on the target group.

For example, transportation benefits are in high demand, especially among entry-level employees, and company childcare and retirement benefits are in demand among employees who are already in mid-career.

By making an individual and flexible offer, you can ensure that the desired candidate decides in favor of your company.

At TieTalent, we pre-select talents according to various criteria in the recruitment process and already know their specific preferences. As such, we can help your company tailor its employee benefits to candidates' preferences and make the job offer more attractive.

A multi-faceted employee benefits offering allows your company to stand out and make the job offer more appealing.

Employee benefits increase motivation among workers and lead to higher productivity.

Even in the most preliminary stages of the hiring process, you can use them to stand out from the competition and prevent qualified employees from passing up on your company.

You can register with us free of charge, and we will find you the ideal candidates who match your hiring profile.

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